The Role
The Marketing Director will develop and execute comprehensive marketing strategies to double sales, enhance brand positioning, and optimize lead generation in a B2B industrial market.
Summary Generated by Built In
• About the Company: We are a fast-growing electrical transformer company with a national footprint and a bold vision: to disrupt a traditional industry through speed, service, and smart positioning. As we enter our next phase of growth, we are looking for a strategic, resourceful, and data-driven Marketing Director who can help us double sales within the next year and establish our brand as a go-to leader in the transformer space for service, rentals, and sales.
• Position Overview: The Marketing Director will develop, execute, and optimize the company's full-funnel marketing strategy — from brand positioning and digital presence to lead generation and customer engagement. This role requires a strong strategic thinker who is hands-on, creative, and comfortable operating with a lean budget and team. You will partner closely with sales leadership, leverage trusted third-party vendors, and build a scalable marketing engine that fuels rapid growth in a highly technical, B2B industrial market.
• Key Responsibilities:
• Strategy & Leadership: Develop a comprehensive marketing strategy aligned with aggressive revenue goals, including a plan to support the goal of doubling sales in the next 12 months; define and strengthen market positioning, value proposition, and brand identity; build short-term wins while setting up long-term scalable systems; partner with executive leadership to align marketing with sales, product roadmap, and company priorities; establish and maintain the annual marketing budget.
• Demand Generation & Growth: Own lead generation across digital, outbound, partner, and channel marketing; implement and optimize key marketing systems (website, CRM integrations, email automation, analytics); set KPIs, track ROI, and optimize performance; build campaigns targeting utilities, industrials, EPCs, distributors, renewable developers, and service providers.
• Brand & Digital Marketing: Oversee and optimize website, messaging, and UX to position the company as an industry leader; manage SEO, content marketing, social media, and paid campaigns; develop product and technical content (case studies, sales enablement, landing pages, video, etc.).
• Vendor & Partner Management: Manage digital agencies, creative partners, SEO firms, and freelancers; negotiate contracts, evaluate performance, and ensure vendors deliver high-impact results on budget; build a reliable, scalable vendor ecosystem to operate with a lean internal team.
• Operational Excellence: Create efficient marketing processes, reporting systems, and workflows to maximize output per dollar; oversee CRM data hygiene, segmentation, and lead workflow alignment with sales; maintain tight budget control with a performance-first mindset; identify market trends, competitive threats, and emerging opportunities.
• Qualifications:
• Required: Bachelor's degree in marketing, communications, or related field; 7–12+ years of marketing experience, preferably in B2B, industrial, manufacturing, electrical, or technical fields; proven success leading marketing strategy in a high-growth or challenger brand environment; demonstrated ability to scale demand generation programs from the ground up; strong experience managing third-party vendors/agencies; highly analytical and comfortable with performance marketing KPIs; experience running lean teams and budgets; exceptional communication, critical thinking, and problem-solving skills; hands-on ability to execute.
• Preferred: Experience with transformers, electrical products, power systems, or industrial engineering technologies; familiarity with utilities, EPCs, industrial buyers, or commercial development industries; experience with CRM systems, marketing automation, and analytics tools; background in branding, product positioning, or technical messaging.
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Skills Required
- Bachelor's degree in marketing, communications, or related field
- 7-12+ years of marketing experience, preferably in B2B, industrial, manufacturing, electrical, or technical fields
- Proven success leading marketing strategy in a high-growth or challenger brand environment
- Demonstrated ability to scale demand generation programs from the ground up
- Strong experience managing third-party vendors/agencies
- Highly analytical and comfortable with performance marketing KPIs
- Experience running lean teams and budgets
- Exceptional communication, critical thinking, and problem-solving skills
- Hands-on ability to execute
- Experience with transformers, electrical products, power systems, or industrial engineering technologies
- Familiarity with utilities, EPCs, industrial buyers, or commercial development industries
- Experience with CRM systems, marketing automation, and analytics tools
- Background in branding, product positioning, or technical messaging
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The Company
What We Do
Distro is an AI-powered platform designed to enhance the efficiency and productivity of distributor sales teams. By automating manual recruiting and sales tasks, the company helps teams move faster, reduce costs, and improve hiring outcomes. Their technology focuses on optimizing counter and inside sales operations, providing tools that assist recruitment and sales processes while maintaining human oversight in final decision-making.
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