1. Strategy & Growth Leadership
- Lead the development of mid‑ to long‑term business and marketing strategies, aligned with China and platform strategy.
- Translate market insights, competitive dynamics, and customer unmet needs into clear strategic priorities and growth initiatives.
- Drive strategic planning cycles, including market sizing, portfolio prioritization, and investment decisions.
- Support China GM and LT in strategy reviews, business planning, and performance deep dives.
2. Strategic Marketing Excellence
- Own strategic marketing frameworks across key customer segments, products, and solutions.
- Ensure strong connection between strategy, product roadmap, pricing, and go‑to‑market models.
- Elevate strategic analytics capability, including market intelligence, customer segmentation, and opportunity assessment.
- Partner with product, digital, MA/pricing, and field marketing teams to ensure strategy is successfully translated into execution.
3. Business Development & Innovation
- Identify, evaluate, and lead business development opportunities, including new business models, partnerships, and adjacent growth areas.
- Drive innovation initiatives, pilots, and localization projects supporting long‑term growth.
- Build robust business cases for BD initiatives, including strategic rationale, financial impact, and execution roadmap.
- Serve as a key interface with platform strategy, global teams, and external partners.
4. Cross‑Functional Influence & Stakeholder Management
- Act as a strategic integrator across Sales, Marketing, Finance, MA, Digital, and Operations.
- Influence senior stakeholders without direct authority; align diverse teams behind common strategic objectives.
- Support capability building in strategic thinking, structured problem solving, and data‑driven decision making.
5. Team Leadership & Talent Development
- Build and lead a high‑performing team covering strategy, strategic marketing, and BD/innovation.
- Coach and develop successors with potential for broader commercial or GM roles.
- Foster a culture of ownership, learning, and disciplined execution.
Experience
- 12+ years of relevant experience in strategy, strategic marketing, business development, or consulting, preferably in healthcare / diagnostics / life sciences.
- Proven track record in driving growth initiatives with measurable business impact.
- Strong exposure to complex matrix organizations and cross‑functional leadership.
- Experience working with or within global organizations strongly preferred.
- Consulting background is a plus.
Leadership & Capability Requirements
- Director‑level leadership maturity with strong executive presence.
- Outstanding strategic thinking, analytical rigor, and problem‑solving skills.
- Ability to translate strategy into pragmatic, executable actions.
- Strong influencing skills with senior leaders and diverse teams.
- Comfortable navigating ambiguity, complexity, and change.
Personal Attributes
- Growth‑ minded, business‑driven, and customer‑centric.
- High learning agility and resilience.
- Strong communication skills in both Chinese and English.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
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