Marketing Director

Marketing Director
Bath Planet of West Michigan
📍 Full-Time | Grand Rapids, MICompany Overview
Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives.Position Summary
The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising.
We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels—particularly within the home services or remodeling industry.Key Responsibilities

• Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel.
• Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments.
• Oversee a high-performing canvassing program, ensuring consistent performance and measurable results.
• Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness.
• Collaborate closely with the call center to align on lead flow, scripting, and campaign performance.
• Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.).
• Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment.
• Ensure brand consistency and quality across all marketing touchpoints.
• Identify new opportunities for market expansion and campaign innovation.

Qualifications

• Minimum of 5 years’ experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries.
• Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising.
• Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration.
• Deep understanding of marketing analytics, budgeting, and performance measurement.
• Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies.
• Excellent communication, organizational, and project management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required.

To Apply
Interested candidates should submit a resume and cover letter detailing relevant experience.