At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
The Job:
As the Marketing Director for the Northeast region at Curaleaf, you will lead the development of regional and state-level marketing strategies, executing plans that align with our central marketing framework while catering to local market nuances. Your visionary leadership will steer our regional initiatives through the intricate landscape of the regulated, high-growth cannabis industry, embracing its diverse cultural dimensions. This role encompasses the Northeast region, including Pennsylvania, New York, New Jersey, Connecticut, Massachusetts, Maryland, and Maine.
What You’ll Do:
- Lead the development and execution of comprehensive marketing strategies across the entire East Region, encompassing Wholesale, Retail, Digital, Media, CRM, and Creative channels
- Drive trade marketing strategy, collaborating closely with the sales teams on account and event activation
- Collaborate with and lead a team of marketing professionals to execute national and regional marketing initiatives, partnering closely with the national marketing team to develop and implement strategic plans aimed at driving market growth through analytical insights
- Collaborate cross-functionally to create a differentiated product roadmap and deliver high-impact marketing support for launches, all while aligning plans with state revenue targets for optimal business growth
- Stay informed on consumer trends and market dynamics to develop data-backed business insights and consumer strategies, leveraging competitive insights, community engagements, and strategic partnerships to identify valuable marketplace opportunities.
- Strategically manage and optimize marketing budgets to ensure alignment with business objectives and maximize ROI
- Drive KPIs focused on patient/customer growth and revenue targets, while expanding the product mix portfolio
- Lead the strategic implementation of Wholesale/Trade/Customer Marketing programs to enhance Curaleaf brand awareness and drive regional growth objectives
- Partner closely with core marketing teams to conceptualize campaigns, refine messaging, develop compelling content, enhance creativity, optimize promotions, and ensure the success of regional programs
What You’ll Bring:
- 10-12 years of extensive experience in Consumer-packaged goods (CPG) and Marketing, with a strong preference for expertise in Trade Marketing
- Solid understanding of CPG and marketing fundamentals, with expertise in the marketing mix including product, positioning, packaging, pricing, promotion, and distribution strategies
- Demonstrated ability to manage multiple projects concurrently in a fast-paced environment with independence and resilience, while exhibiting strong leadership and project management skills to oversee timelines and cross-functional teams, ensuring meticulous execution
- Ability to utilize strong analytical skills to leverage data-driven insights for strategic business recommendations, demonstrating robust financial acumen and adept negotiation skills
Connecticut Hiring Range
$140,000—$155,000 USD
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
Not all benefits listed above are available to all employees at all locations.
Curaleaf Awards and Achievements:
- 2023 Ragan’s Top Places to Work
- 2022 TIME100 Most Influential Companies
- 2020 Cannabis Doing Good’s Good Neighbor Award
- 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board
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What We Do
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 106 dispensaries, 23 cultivation sites and more than 30 processing sites, employing over 4,800 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit: https://ir.curaleaf.com.
