Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job DescriptionExperian India helps lenders, fintechs and enterprises make better decisions through data, analytics, decisioning, fraud and identity solutions, and helps millions of Indians understand and improve their credit health.
The Marketing Director is a high-profile and influential role, important to our next phase of growth in India. You will lead the end-to-end marketing agenda: building the brand, taking products to market, driving pipeline and consumer growth, and shaping how the industry sees us.
This is not a conventional communications role. It is a commercially accountable, full-funnel leadership role for a hands-on leader who combines strategic clarity with thoughtful prioritisation
WHY THIS ROLE IS IMPORTANT TO US
- Shape a trusted brand in one of the world's fastest-growing credit and digital-finance markets.
- Lead B2B and consumer marketing under one remit, a breadth of scope few marketing roles offer.
- Make a direct, visible impact on business performance, working closely with the Managing Director and business leaders.
- Turn complex data, credit and analytics topics into stories that matter to businesses, regulators and consumers.
- Build and lead your own marketing function, with real ownership and room to grow as a marketing leader.
WORK THAT MATTERS – WHAT YOU'LL BE DOING
Marketing strategy and leadership
- Define and lead the annual and multi-year marketing strategy, aligned to business priorities.
- Translate business objectives into one integrated plan across B2B, consumer, digital, communications and events, with clear priorities, investment choices and KPIs.
Brand, market positioning and partnerships - Position the brand as the clear market leader in its sector across corporate, B2B and consumer audiences, through owned, earned and paid channels.
- Build recognition beyond the traditional credit bureau identity, as a data, analytics and technology partner.
- Build brand and customer experiences with ecosystem partners, extending the brand through co-marketing and strategic collaborations.
Brand marketing, product marketing and go-to-market - Develop brand value propositions, messaging and positioning across credit, analytics, decisioning, fraud and identity product lines.
- Deliver integrated go-to-market campaigns for new products, with Product and Sales teams.
- Work closely with Sales to build a scalable, end-to-end lead-generation process, account-based and vertical campaigns, and nurture programmes that drive pipeline and customer advocacy.
- Create client-facing content and sales enablement, including brochures, case studies, reference programmes and sales training.
Digital marketing and growth - Lead a digital-first marketing strategy covering websites, social media, online campaigns and digital communications such as newsletters and blogs.
- Increase traffic, usability, lead capture and engagement, using CRM and marketing-automation tools to measure and optimise performance.
PR, communications and reputation
- Define the PR strategy and lead media relations, executive visibility and leadership positioning across business, financial, technology and mainstream media.
- Own issues and crisis communications, protecting trust and reputation in a highly regulated, data-intensive environment.
- Partner on internal communications so colleagues feel informed and connected to the strategy.
Thought leadership, industry engagement and events - Build data-led thought-leadership platforms, such as reports, whitepapers and market insights, that turn proprietary data into credible industry narratives.
- Strengthen relationships with industry bodies, associations, regulators and financial institutions across the credit and financial-services ecosystem.
- Own the event and conference calendar and end-to-end delivery, aligning sales and marketing on objectives, and evaluate results to improve continuously.
Agencies, budget and team - Own and optimise the marketing budget against commercial outcomes, making every rupee work hard.
- Select and manage PR, digital, creative, media and event agencies against clear scopes and performance standards.
- Lead, coach and grow a high-performing marketing team, working across Sales, Product, Technology, Legal and Compliance, Risk and Finance.
WHAT YOU'LL NEED TO BRING TO THE ROLE
- 14–16 years of marketing experience, including senior leadership of marketing teams.
- A genuine blend of B2B and B2C/D2C marketing, ideally in organisations that run both models, such as fintech, payments, BFSI, information services or technology.
- A strong track record in B2B product marketing, go-to-market and lead generation for data, technology or financial products.
- Experience building brand through partnerships, events and ecosystem collaborations.
- Thoughtful prioritisation and efficient use of marketing investment.
- Strong digital marketing grounding, including social, CRM and marketing-automation tools.
- Experience managing PR and marketing agencies, budgets and suppliers.
Great to have - Experience in credit information, lending or BFSI, including responsible consumer communication.
- Established relationships with industry bodies, media and agencies in India.
- Experience in issues and crisis communications in a regulated environment.
- MBA or a professional qualification in marketing.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Benefits/Perks:
- Great compensation package and discretionary bonus plan
- Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
- 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
- Role Location: Mumbai
- Experian is an equal opportunities employer
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Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address.
Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Skills Required
- 14-16 years of marketing experience
- Senior leadership experience managing marketing teams
- Experience in both B2B and B2C or D2C marketing
- Strong B2B product marketing, go-to-market, and lead-generation experience for data, technology, or financial products
- Experience building brands through partnerships, events, and ecosystem collaborations
- Strong digital marketing experience, including social media, CRM, and marketing-automation tools
- Experience managing PR and marketing agencies, budgets, and suppliers
- Experience in credit information, lending, or BFSI
- Established relationships with Indian industry bodies, media, and agencies
- Experience in issues and crisis communications within a regulated environment
- MBA or professional marketing qualification
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
