The Role
Leads China marketing strategy, business development, product management, market research, advertising, promotions, public relations, product launches, budgeting, regional initiatives, and team development. The role evaluates markets, competitors, pricing, costs, and partnership opportunities while adapting global product strategies for China and supporting new product commercialization.
Summary Generated by Built In
Responsibilities
Marketing Strategy & Business Development:
- Actively build and strengthen connections with global and regional teams for strategic alignment and knowledge exchange.
- Plan and drive local marketing strategies and plan, advertising campaigns, promotional activities, and product management.
- Facilitate effective and fact-based decision making by conducting market analysis and competitor benchmarking, and managing internal and external research projects;
- Develop business cases and participate in decision making. Analysis will include market assessments, pricing strategies and cost structure analyses.
- Looking for 3rd party partner to drive sales and business growth in product portfolio, in specific segmentation, through commercial collaboration, co-marketing, product manufacture for localization….and so on.
- Spearhead cross-functional projects and corporate-level special initiatives, including business development opportunities
Product Management:
- Adapt and adopt product marketing strategy in China for different Business Units.
- Responsible for issues related to new product R&D, new product market launch.
- Participate in developing the regional product strategy, and recommend adaptation to the China market.
- Contribute to the product research.
Marketing Communication & PR:
- Help develop key marketing communications plans related to product or/and key product activities or/and launches in China market.
- Guide implementation of marketing activities in China.
- Recommend and coordinate China regional initiatives including market research, advertising, marketing promotions, PR and other marketing related activities in China market.
- Formulate regional marketing budget & planning
- Team build-up and management
Requirements
- Bachelor’s degree electrical engineering/power
- Experience in the low-voltage electrical products industry
- Strong sales and marketing experience in the relevant industry
- Data center experience preferred
- Experience leading a team
#LI-LKY
Skills Required
- Bachelor’s degree in electrical engineering or power engineering
- Experience in the low-voltage electrical products industry
- Strong sales and marketing experience in the relevant industry
- Data center experience
- Experience leading a team
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The Company
What We Do
Founded in 1922, SOCOMEC is an independent industrial group with a workforce of 4200 experts spread over 30 subsidiaries in the world. Our core business: the availability, control and safety of low voltage electrical networks serving our customers’ power performance. In 2023, SOCOMEC posted a turnover of 843M€.
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