Marketing Director

Posted 2 Days Ago
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El Cooperativo, Texcoco, México, MEX
In-Office
Senior level
Healthtech • Pharmaceutical • Manufacturing
The Role
Lead local marketing for Pierre Fabre subsidiaries: develop and execute omni-channel strategies, adapt brand and customer journeys to local markets, drive digital marketing and e-retail performance, monitor budgets and KPIs, and manage and develop the marketing team in collaboration with sales and field teams.
Summary Generated by Built In
Who we are ?

The Pierre Fabre Group is unique in France: 2nd Dermo-Cosmetics laboratory in the world and 2nd private French Pharmaceutical group. Our group is 86% owned by the Pierre Fabre Foundation, recognized as being of public utility by the French government and which is dedicated to improving access to quality care and medicines in the least favored countries. This original shareholders structure ensures the independence of the company.

Our mission: "Every time we take care of one person, we make the world a better place.

"To achieve this, we cooperate with healthcare professionals, our trusted partners around the world, relesentlessly drawing inspiration from nature and plants, and placing pharmaceutical ethics at the very heart of our operations.

We are established in 45 countries and in more than 130 countries thanks to distribution agreements. Opening up to the international market has always been at the heart of our strategy.

Our head office is located in a region that is close to our hearts: Occitanie, in particular the Tarn department, where the group was founded and has been established since its inception.

Pierre Fabre is an equal employment opportunity employer and does not discriminate against any applicant on the basis of race, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expressionand identuty, disability, or any other kind of discrimination. You can find more about us here

Your mission

In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
- Develop the local marketing strategy
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
- Ensure correct adaptation of the brand/franchise image and values locally
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Draw up and ensure budget and key performance indicator monitoring for the department/area
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Skills Required

  • Develop the local marketing strategy
  • Implement and monitor omni-channel marketing activation plans with field teams
  • Ensure correct adaptation of brand/franchise image and values locally
  • Define and adapt customer/health professional profiles and journeys for local market to drive sales
  • Provide local market feedback to contribute to global brand/franchise strategy
  • Develop/contribute to digital strategy and ensure good ROI
  • Measure performance of marketing actions and propose improvements
  • Prepare and monitor department/area budgets and key performance indicators
  • Lead, supervise and develop the marketing team and manage individual and collective performance
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The Company
HQ: Castres
8,877 Employees
Year Founded: 1962

What We Do

Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including ; Pharmaceutical Care Pierre Fabre Oncologie Pierre Fabre Dermatologie Naturactive Eau Thermale Avène Klorane Ducray René Furterer A-Derma Pierre Fabre Oral Care Glytone (US) Darrow (Brasil) Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France. Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business. Pierre Fabre Group has a unique company structure. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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