Marketing Director - Slingshot

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Job Summary:

Lead the development, execution, and measurement of paid media, digital (.com, email, social), earned media (PR, brand programs), experiential, new product introduction, and retail/dealer marketing plans that build brand equity, awareness, and retail conversion. Lead development of brand strategy and positioning specific to Slingshot. Formulate long-range brand strategy, rider insight development, and competitive analysis. Own annual GTM planning. Lead a team responsible for the day-to-day management of brand positioning, creative development, paid media, experiential, product launches, owner relations, retail/dealer marketing, and business analysis.

Key Responsibilities:

• Lead annual go-to-market (GTM) strategy and plan development to deliver business goals.  Engage internal and external partners in process to drive alignment.
• Develop and manage digital marketing plan inclusive of website, social media, and email platforms. Set annual and monthly KPI targets and manage performance accordingly.  Serve as key interface with digital marketing, social media, PR, and paid media agencies.  Express brand positioning and key programs through digital platforms.
• Lead experiential marketing strategy and execution, including Slingshot Experience Tour, event activations and owner/ ambassador program development.  Set annual and monthly KPI targets and manage performance accordingly.
• Partner with Slingshot product leadership and key stakeholders to lead all product launch and commercialization efforts, including GTM strategy and plans, product positioning, dealer/sales training, PR, and product marketing materials and content strategy.
• Lead paid media strategy, plan development, and execution.   Manage plan to achieve monthly and annual KPI targets based on retail goals.  Drive efficiency into plan through continuous improvement and partnership with the Polaris Analytics team.  Serve as primary point of contact for media agency.
• Develop and execute retail marketing strategy and plan.  Leverage innovative thinking, creativity, and customer empathy to express the brand at retail and increase customer conversion.  Set and manage retail marketing KPI's.  Lead thinking on retail marketing strategy and communicate key insights across broader Polaris marketing organization.
• Develop brand creative campaigns expressed across paid, owned, and earned media channels.   Serve as key point of contact for brand creative agency.  Contribute to development and refinement of brand positioning, customer segmentation, and long-range brand planning.
• Partner with cross functional partners to analyze business performance, develop insights and develop countermeasure recommendations.  Serve as thought leader in weekly business performance reviews.  Implement countermeasures with speed and precision.
• Manage multi-million-dollar marketing investment specific to functional areas, including agency costs, paid media, events, and production. Meet budget commitments.
• Build and lead a highly motivated and capable team both with direct reports and across the organization.  Ensure strong cross-functional ties within On Road segment and across Polaris.
• Represent Slingshot brand in key cross-organization marketing leadership forums.

Skills & Knowledge:

• Bachelor’s Degree or equivalent required
• 8-10+ years of relevant sales and marketing experience
• Retail experience with channel model preferred
• Demonstrated bias to action and ability to drive results
• Excellent oral and written communication skills
• Outstanding leadership skills with proven ability to lead and influence cross-functionally
• Proven track record of organization skills, project management, and analytical skills
• Ability to prioritize, multi-task, and excel in fast-paced work environment
• Ability to demonstrate innovative approaches to solutions or problem-solving

Working Conditions:

• Standard office environment; moderate domestic and international travel for brand events, planning sessions, dealer meetings, and agency summits.
• Travel is up to ~25%.

The pay range for Minnesota is $150,000 to $170,000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.  Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.  Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.  www.polaris.com  

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or [email protected].  To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).