Marketing Director, Health

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New York, NY, USA
Hybrid
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
People Inc. is America’s largest digital and print publisher.
The Role
 

About The Position 

 

Dotdash Meredith  is seeking a Marketing Director to join our Health & Pharma Ad Sales Vertical. Reporting to the Marketing Executive Director  responsible for Direct Response, you will help to lead team members as they execute our RFP process, and help drive our revenue strategy and go-to-market materials. 

 

About Your Contributions:

 

  • Lead vertical specific and portfolio-wide proposal process by managing proactive and RFP responses, creating smart, strategic ideas for advertising partners

  • Develop creative strategic proposals, meeting presentations, proactive pitch programs and educational materials for multiple clients each week

  • Use brand storytelling to bring ideas to life through well-written and visually-appealing proposals that represent our brands flawlessly, continually refining pitches based on client feedback 

  • Collaborate to drive positioning, brand franchises, and sellable opportunities for our brands, with potential to contribute to additional Dotdash Meredith brands

  • Partner with Account Strategy, Sales, Content Strategy and Brand Marketing to support process iteration and meet client needs

 

Hybrid 3x a week- New York

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
 

The Role’s Minimum Qualifications and Job Requirements

 

Education:

Bachelor’s Degree Preferred

 

Experience:

  • 8–10 years of marketing experience, preferably within a digital media publisher.

  • 2+ years working directly with health and pharmaceutical clients.

  • 2+ years of people leadership experience—you know how to coach, develop, and inspire talent.

 

Specific Knowledge, Skills, Certifications and Abilities:

 

  • Exceptional Communication Skills: Adept at crafting and delivering clear, persuasive messaging across a range of audiences—from internal stakeholders to external partners—while remaining composed and solution-oriented under pressure.

 

  • Integrated Media Expertise: Deep understanding of the advertising landscape, including both digital and print media, with the ability to strategically align offerings to client goals. Familiarity with health/pharma advertising and the broader tech and data-driven marketing ecosystem is a strong plus.

 

  • Strategic Self-Starter: A proactive thinker with a strong grasp of organizational objectives who can independently identify opportunities, pitch ideas, and drive initiatives from concept to execution.

 

  • Agility in Fast-Paced Environments: Thrives in a dynamic, deadline-driven setting with the ability to prioritize, pivot, and problem-solve efficiently while keeping a positive, collaborative mindset.
     

  • Innovation Through Cross Portfolio Solutions: Skilled in leveraging lifestyle and health-endemic brands to develop innovative, audience-first solutions that resonate culturally and drive measurable impact—bringing creativity and relevance to every campaign.

 

% Travel Required (Approximate): 0%

What the Team is Saying

Vlada
Brian
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People Inc. Compensation & Benefits Highlights

  • Healthcare Strength Health coverage includes multiple plan choices, including no‑cost options, and the employer states it contributes more than most toward premiums. Dental and vision extend to part‑time staff, with EAP access included.
  • Leave & Time Off Breadth Generous and flexible PTO is highlighted, with accrual starting immediately and a PTO buyback option. Volunteer PTO adds additional time‑off flexibility.
  • Parental & Family Support Subsidized backup childcare via Care.com is offered alongside inclusive family‑building support such as parental leave, fertility benefits, childcare benefits, and adoption assistance. These benefits indicate an emphasis on supporting a range of family needs.

People Inc. Insights

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The Company
HQ: New York, NY
3,500 Employees
Year Founded: 1996

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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