Marketing Director (ANZ, Temporary)

RESPONSIBILITIES

• Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
• Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
• Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
• Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
• Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
• Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
• Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
• Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
• Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
• Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams.
• Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics.
• Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact.
• Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market.

QUALIFICATIONS

• 8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.
• Bachelor’s degree in Marketing, Communications or a closely related field
• Deep understanding of the ANZ market - media, commercial and competitive landscapes- with demonstrated cultural fluency and insight into consumer behaviour.
• Proven experience across influencer marketing, media planning, and brand partnerships.
• Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions.
• Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.
• Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis.
• Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable
• Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives.
• Adaptable and thrives in a dynamic and fast moving business
• Is comfortable with constant change, is self motivated and collaborative.
• Demonstrated passion for performance, wellness, and WHOOP’s mission.