MARKETING DIRECTOR (73513)

Posted Yesterday
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75219, Dallas, TX, USA
In-Office
Senior level
Healthtech
The Role
Directs marketing and public relations programs for a nursing facility. Builds community relationships, presents concepts to community groups and agencies, manages communications and outreach, analyzes information, and advises the Administrator. The role requires knowledge of healthcare and nursing facility operations, applicable regulations, mass media, advertising, government relations, and effective communication practices.
Summary Generated by Built In

COME JOIN OUR AMAZING TEAM!

Priority Management Group’s vision is to be the preferred provider of care and employer of choice by exceeding the expectations of our residents and their families, creating an exceptional work environment for our staff and promoting excellence in our quality of services provided. We are looking for a Clinical Marketing Director to be a part of our incredible team who has the same vision.

As a Marketing Director, you must be able to read, write, speak, and understand the English language. Possess the ability to make independent decisions when circumstances warrant such action. Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public. Must have advanced training in hospital or nursing facility administration. Must be knowledgeable of nursing and medical practices and procedures as well as laws, regulations and guidelines pertaining to nursing facility administration. Must possess the ability to work harmoniously with other personnel. Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation. Must be thoroughly familiar with the laws, regulations and guidelines governing the release of information. Must have patience, tact, cheerful disposition and enthusiasm as well as be willing to handle personnel based on whatever maturity level at which they are currently functioning. Must possess the ability to seek new methods and principles and be willing to incorporate them into existing practices. Must be able to maintain good personnel relations and employee morale. Must not pose a direct threat to the health or safety of other individuals in the workplace.

JOB QUALIFICATIONS

Education

A bachelor’s degree from an accredited college/university or equivalent. (Five (5) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree.)

Experience

Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations. Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies. Must possess the ability to communicate effectively, orally and in writing.  Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.  Must possess the ability to establish, implement and maintain effective marketing and public relations program

Skills Required

  • Bachelor's degree from an accredited college or university, or equivalent
  • Five years of marketing or public relations experience in a healthcare setting may substitute for the bachelor's degree
  • Advanced training in hospital or nursing facility administration
  • Thorough knowledge of communication principles, mass media, advertising, education, community relations, government relations, and nursing facility operations
  • Ability to plan, organize, and present ideas and concepts effectively to community groups and agencies
  • Effective oral and written communication skills in English
  • Ability to assimilate information, analyze it, and make recommendations to the Administrator
  • Ability to establish, implement, and maintain an effective marketing and public relations program
  • Knowledge of nursing and medical practices, procedures, and regulations governing nursing facility administration
  • Knowledge of laws, regulations, and guidelines governing release of information
  • Ability to work harmoniously with personnel, residents, families, visitors, government representatives, and the general public
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The Company
125 Employees
Year Founded: 2013

What We Do

Town East Rehabilitation and Healthcare Center is a Mesquite, Texas, post-acute care provider serving adults recovering from surgery, stroke, joint replacement, illness, or serious health conditions. It offers short-term rehabilitation, skilled nursing, long-term care, outpatient physical, occupational, and speech therapy, hospice and palliative care, and respite care. Its family-oriented approach emphasizes clinical expertise, comfort, independence, dignity, and quality of life.

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