We are now accepting applications for the following position:
MARKETING & DIGITAL CONTENT COORDINATOR
RESPONSIBILITIRS INCLUDE:
- Assist the retail marketing team in planning and executing daily marketing projects and campaigns across multiple retail businesses.
- Design and produce marketing and promotional materials for print, digital, in-store, and event use using Canva, Adobe Photoshop/Premiere Pro, and AI tools.
- Activate and maintain brand consistency across all channels in alignment with brand guidelines, business objectives, and internal culture initiatives.
- Oversee in-store visual merchandising to support brand standards and seasonal campaigns, working closely with store teams to execute displays and signage.
- Visit retail locations to manage the distribution, installation, and merchandising of promotional and retail collateral.
- Coordinate marketing initiatives related to customer engagement strategies and loyalty programs.
- Assist in the planning and execution of in-store events, including logistics, vendor coordination, and promotional activations, ensuring strong visual impact and brand consistency.
- Collaborate with external vendors, production partners, and printers to ensure timely creation and installation of printed assets.
- Support media planning and buying across traditional and digital channels, including development of creative assets for print, radio, and digital advertising.
- Create engaging social media content to support marketing campaigns and increase brand engagement; assist with managing social media scheduling platforms.
- Manage digital content updates, including website content, social media postings, and performance analytics.
- Stay attuned to social media trends and conversations to identify opportunities to enhance and differentiate brand presence.
- Maintain marketing calendars, campaign trackers, documentation, and reporting tools for all marketing initiatives and events.
- Support campaign performance tracking by analyzing metrics, ROI, and competitor activity; assist in preparing post-campaign reports and insights.
- Coordinate logistics for marketing events, media placements, and campaign rollouts.
- Build strong working relationships with internal teams (digital, content, strategy, PR) and external partners.
- Provide general administrative and project support to the marketing team as needed.
QUALIFICATIONS:
- Bachelor’s degree in marketing, Graphic Design, or a related field
- Minimum of 3 years of proven experience in a marketing role, with strong project management and organizational skills
- Strong digital skills, including experience updating websites and managing social media content; familiarity with digital analytics tools such as Google Analytics and Meta Business Suite
- Experience in both digital and traditional marketing; proficiency in Canva and CapCut, with Adobe Photoshop and Premiere Pro preferred
- Demonstrated expertise using AI tools to enhance marketing efforts, with appropriate human oversight
- Proficiency in digital marketing strategy, data analysis, budget management, and creative content creation
- Proven experience collaborating with local (on-island) and international printing and production partners
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced retail environment
- Ability to work a flexible schedule, including evenings, weekends, and holidays
- Valid driver’s license and reliable transportation required
Salary: CI$40,000 - CI$50,000 per annum
Benefits: In accordance with Cayman Islands law
Location: Grand Cayman
Employment Type: Full Time
Skills Required
- Bachelor's degree in Marketing, Graphic Design, or a related field
- Minimum of 3 years of proven experience in a marketing role with project management and organizational skills
- Experience updating websites and managing social media content; familiarity with Google Analytics and Meta Business Suite
- Proficiency in Canva and CapCut
- Proficiency in Adobe Photoshop and Adobe Premiere Pro
- Demonstrated expertise using AI tools to enhance marketing efforts with human oversight
- Proficiency in digital marketing strategy, data analysis, budget management, and creative content creation
- Proven experience collaborating with local and international printing and production partners
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced retail environment
- Ability to work a flexible schedule, including evenings, weekends, and holidays
- Valid driver's license and reliable transportation
What We Do
HRM Direct is a leading provider of small to mid market (25-15,000 employees) Applicant Tracking Systems and Onboarding technology to HR departments across North America. HRM Direct is serving thousands of recruiters and over 200 companies from household names including Blackwater Worldwide and the American Hospital Association, to fast-growing startups like Zillow and ZoomInfo, in a variety of industries from manufacturing to retail, hospitality, healthcare, and high technology. With no setup fees, clear public pricing models and typical deployments completed in 15 days or less, and a fanatical focus on ease-of-use, HRM Direct is dramatically reducing the cost and complexity of implementing recruiting software.





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