The Role
Marketing Development Representative
London - Hybrid or UK - Remote
About Snowplow
Snowplow is the global leader in customer data infrastructure for AI, enabling every organisation to transform raw behavioural data into governed, high-fidelity fuel for AI-powered applications—including advanced analytics, real-time personalisation engines, and AI agents.
Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media use Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications.
Thousands of companies rely on Snowplow to uncover customer insights, predict customer behaviours, hyper-personalise customer experiences, and detect fraud in real time.
The Opportunity
At Snowplow, we believe meaningful engagement with prospects is the foundation of our growth. We’re looking for a proactive, detail-oriented Marketing Development Representative to join our team and focus on inbound lead qualification, pre- and post-event outreach, and scheduling meetings for our AE team members and leadership.
As an MDR, you’ll be the first point of contact for inbound leads, ensuring prospects have a great experience while qualifying their needs before transferring them to the sales team. You’ll leverage a suite of tools and insights to pre-qualify leads and nurture prospects, helping us drive pipeline growth.
What you'll be doing:
● Engage inbound leads: Respond to inquiries from our website, chat, email, and other inbound channels.
● Pre-qualify opportunities: Uncover prospects’ needs and determine if they’re a fit for Snowplow’s solutions, ensuring seamless handoffs to Account Executives.
● Pre- and Post-Event Outreach: Reach out to attendees from events and webinars, offering tailored resources or incentives to drive engagement. Schedule prospect meetings with our sales team and/or leadership to occur onsite at in-person events.
● Leverage data insights: Use tools like ZoomInfo, Cognism, Clearbit, and Salesforce to identify ICP companies with high intent to prioritise outreach.
● Use AI tools and behavioural signals: Leverage AI-powered insights—like browsing behaviour, repeat visits, and high-intent actions—to prioritise leads and trigger timely, personalised outreach. Test and refine approaches based on what drives engagement.
● Manage lead flow Track all interactions in Salesforce, keep Salesforce contact and meeting records updated, and maintain a consistent flow of sales qualified leads (SQLs).
● Optimise the journey: Provide exceptional service to prospects, ensuring they feel supported and informed.
We’d Love to Hear From You If:
● Experience in inbound-focused sales, marketing, or customer engagement.
● Excellent verbal and written communication skills, with a customer-centric mindset.
● Familiarity with tools like Salesforce, Gong, LinkedIn Sales Navigator, and Zoominfo.
● Experience with AI tools like ChatGPT, Perplexity, Claude, etc.
● Strong organisational and time-management skills, with attention to detail.
● A collaborative approach, working closely with marketing and sales teams.
What We Offer You in Return:
💰 A competitive package, including share options
🧘 Flexible working
🏖 A generous holiday allowance no matter where you are in the world
💻 MacBook and home office equipment allowance
👪 Enhanced maternity, paternity, shared parental and adoption leave
Snowplow is dedicated to building and supporting a brilliant, diverse and hugely inclusive team. We don't discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence.
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The Company
What We Do
Snowplow empowers organizations to generate trustworthy, first-party customer data to power Marketing and Advertising performance.
1.9+ million sites and applications use Snowplow to generate and model first-party customer data from across their digital interfaces to capture descriptive customer journeys and build actionable first-party behavioral profiles. Purposely designed for the data platforms as a single source of truth; marketers, data teams and CDPs can activate Snowplow data across Customer 360, personalization and ML use cases.
With Snowplow, organizations like Strava, Autotrader, and Software.com reach, engage and win customers, while retaining an industry-leading data governance posture, with full GDPR and CCPA compliance.
