Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world
Team Function:
- The Direct Analytics & Reporting team has a broad scope supporting the entire Direct Business Unit.
- We build reporting, analyze data, run tests, and measure results.
- Our stakeholders who we support include Brand Media, Performance Marketing, Farmers.com, FFQ online quoting, Direct sales, Customer Retention, and many others.
- We are a trusted partner among our stakeholder teams because we proactively surface insights to optimize the Farmers business.
Role Description:
- This role will lead the media measurement pillar of the Analytics & Reporting team.
- This person will be responsible for managing media measurement vendors, conducting incrementality tests, reporting on results to senior stakeholders, and analyzing campaigns.
- Experience using MMM to measure marketing performance is required.
- This role will have one direct report who will be supporting in measurement and testing for all Farmers campaigns.
Requirements
Other Critical Skills
- MMM - Advanced
- Incrementality Testing
- Analytics
Software / Tool Skills
- R and/or Python
- SQL
- Excel
English Proficiency
- Minimum Required: Fluent
Required Education
- Minimum Required: Bachelor
- Preferred: Masters
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
Top Skills
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
