Marketing Data and Analytics Specialist

"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively

We are looking for a highly organised, data-driven Marketing Operations Specialist to support our fast-growing global business and contribute to global marketing operations initiatives. This role is critical to ensuring the efficiency, accuracy, and performance of our marketing engine. You will be given key projects to help develop and improve our HubSpot ecosystem, which may be around managing lead lifecycle processes, improving data quality, supporting campaign execution, and building reports and dashboards for sales and marketing personnel. 

You will work closely with the Growth Operations Team and my be required to collaborate with regional marketers, , sales operations, and commercial leadership to drive alignment, improve attribution, and support predictable pipeline generation.

Key Responsibilities: 

HubSpot Ownership & System Management

• Serve as the primary HubSpot and Revenue Operations specialist
• Maintain and optimise workflows, automation sequences, scoring models, lead routing, and data governance rules.
• Build and manage dashboards, reports, and attribution models that support both regional and global insight requirements.
• Ensure data hygiene and compliance across contacts, companies, deals, and campaign records.

Lead Management & Funnel Performance

• Oversee lead capture, lead qualification criteria, and lifecycle stage progression.
• Improve MQL > SQL > Closed Won conversion rates through better routing, enrichment, segmentation, and messaging.
• Partner with Sales to ensure SLA alignment and monitor lead follow-up performance.
• Influence campaign strategy with actionable insights on channel effectiveness and pipeline performance.

Campaign Enablement & Execution Support

• Work with regional marketing managers to set up landing pages, forms, email campaigns, nurture flows, and campaign structures in HubSpot.
• Support A/B testing, segmentation strategies, and personalisation efforts.
• Ensure all campaigns are tagged correctly for accurate attribution and reporting.

Global Marketing Operations Collaboration

• Contribute to global HubSpot standards including naming conventions, data models, workflows, scoring, and reporting frameworks.
• Participate in cross-regional projects (e.g., CRM/MarTech enhancements, database health initiatives, KPI definition, demand-gen process optimisation).
• Share best practices and support global training and documentation initiatives.

Reporting & Insights

• Present monthly and quarterly reports on US marketing performance, funnel health, and campaign effectiveness.
• Analyse trends in MQLs, pipeline generation, channel efficiency, and customer engagement.
• Highlight bottlenecks and recommend process improvements that drive predictable revenue.

Skills, Knowledge and Experience:

• 5+ years of experience in Marketing Operations, Demand Generation Operations, or CRM/Automation Management.
• Hands-on expertise with HubSpot Marketing Hub and HubSpot CRM (admin-level proficiency).or an equivalent CRM like Salesforce
• Strong analytical skills with the ability to interpret data, build dashboards, and present insights to senior stakeholders.
• Experience with lead lifecycle management, scoring models, attribution, and workflow automation.
• Solid understanding of B2B marketing funnels and pipeline dynamics.
• Detail-oriented, process-driven, and comfortable working with complex systems.
• Ability to work autonomously with US stakeholders while aligning to global processes.

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Equal Opportunities

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team. 

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!

To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes. 

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