About the Role
This role will be focusing on supporting data analytics in the GoFood merchant marketing team in the scope of merchant acquisition, engagement, and feature adoptions (promo & ads). This role will support several functions under merchant marketing such as CRM communication, promo & ads business, merchant community & academy. The key initiatives will include but are not limited to creating business dashboards, merchant life cycle analysis, CRM performance & automation, data migrations and etc.
What you will do
- Create data analysis reports on merchant lifecycle for promo & ads business
- Analyze the performance results for each initiative and GTM made
- Create & maintain the business dashboard for the merchant marketing function
- Support weekly target tracking with deeper data analysis
- Perform thorough data analysis to support the business growth and initiatives of promo & ads
- Ability to present the data & provide insights to the product marketing team for strategy improvement
What you will need
- At least 3 years experience in Product Marketing/Growth Marketing/Marketing Analyst
- Proficient with basic SQL (Big Query) & Python
- Excellent Project Management skill
- Great communication skills in both written and verbal - English and Bahasa
- Possess critical capability to create marketing initiatives that contribute to business impact
About the team
Hi! We are from the GoFood Marketing team which consists of consumer and merchant marketing functions that support the overall GoFood business. We have three functions under the merchant marketing team: (1) Promo & Ads (2) Community & Academy (3) Communication CRM. The product marketing role will be placed under the merchant marketing functions for the promo & ads business.
We value honesty, commitment, and teamwork. We believe that when the team is working in a conducive environment where everyone respects and appreciates one another - we can achieve great things together. We also care for one another's well-being - we treat each other as family. We are not only working hard, but we also know how to have fun and celebrate milestones.
Ultimately, we believe that working in the GoFood Marketing team can give you one of the most memorable working experiences in your life (in a good way obviously…) You will be able to learn new things, take on new challenges, and achieve nearly-impossible goals. We do it together as a team! Teamwork makes the dream work!
Top Skills
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
