The Role
The Marketing Data Analyst will manage data from Salesforce and HubSpot, performing analyses to support B2B marketing strategies and drive decision-making through insights, reporting, and dashboarding.
Summary Generated by Built In
Position Summary
First Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM, Salesforce.com, and our Marketing Automation Platform, HubSpot.
You will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders.
This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.
Roles & Responsibilities
Required Skills & Qualifications
Education & Experience
First Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM, Salesforce.com, and our Marketing Automation Platform, HubSpot.
You will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders.
This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.
Roles & Responsibilities
- Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
- CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
- Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
- Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
- Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
- Data Quality & Process Analysis: Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.
- Attribution Modeling: Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.
Required Skills & Qualifications
- 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
- Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
- Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
- Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
- Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
- Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
- Excellent communication and presentation skills for interacting with all levels of leadership.
Education & Experience
- Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
- Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role. Experience required in using Microsoft Excel, to analyze data. Experience with SQL and Power BI or equivalent is preferred.
Skills Required
- 3+ years of experience in marketing analytics, business intelligence, or data analysis role
- Advanced proficiency in SQL for data extraction and transformation
- Hands-on experience with Salesforce.com and HubSpot
- Excellent communication and presentation skills
- Bachelor's degree
First Advantage Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First Advantage and has not been reviewed or approved by First Advantage.
-
Retirement Support — A retirement plan is consistently described as part of the core package, including a 401(k) with an employer match and match levels that can be competitive. An Employee Stock Purchase Plan is also referenced alongside retirement, adding another long-term savings vehicle in some regions.
-
Leave & Time Off Breadth — Time off is positioned as a meaningful strength, with generous vacation/holiday coverage and policies that can be flexible depending on employee type. Flexible Time Off for salaried roles, accrual-based PTO for hourly roles, and Volunteer Time Off are all cited as available in the broader package.
-
Healthcare Strength — Medical coverage appears anchored in a mainstream national network, with Aetna-administered options referenced and broad provider acceptance highlighted. Overall medical coverage is framed as fairly good to very good in quality, even if the exact plan design varies by state and year.
First Advantage Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
First Advantage delivers comprehensive background check solutions and insights that enable employers and housing providers to make confident choices, reduce risk, and maintain compliance. With offices in 26 locations and a staff of 4,000+ employees, First Advantage leverages leading technology and the industry’s largest global capabilities to complete background checks in 200+ countries and territories. If you’re looking for employee or tenant background check solutions that enable fast and reliable decision making, we’re your First Advantage. For more detailed information on First Advantage products and services, visit fadv.com.
