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Protective has helped people achieve protection and security in their lives for over 117 years.
The Role
The Creative Strategist drives innovative design strategies and collaborates across teams to create effective marketing solutions while ensuring brand consistency.
Summary Generated by Built In
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Objective:
The Creative Strategist is a master at bringing ideas to life and a creative powerhouse who can motivate and direct teams in developing best-in-class designs across multiple channels. This role builds and transforms concepts into innovative solutions.
Responsibilities
- Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective.
- Define and document creative strategies that align with marketing and business objectives
- Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)
- Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards
- Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience
- Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization
- Develop templates and systems for consistent and effective creative execution within the teams
- Partner closely with UX and web teams to create seamless visual journeys across connected digital systems
- Work with research team and analytics team to align on best practices, inform development and optimize designs based on insights and performance
- Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach
- Deliver compelling presentations that sell ideas and guide teams executing the work
- Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy
- Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities
- Understand products and services and how they are nuanced across distribution channels
- Follow the marketing process to meet legal, compliance, and internal audit standards
Qualifications/Education
- 5+ years in creative design or professional experience in a related role
- Bachelor’s degree in graphic design, visual arts, interactive media, or related field
- Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities)
- Exceptional portfolio of multi-channel design work required
- Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies
- Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma)
- Deep understanding of visual hierarchy, typography, color theory, and layout
- Ability to translate complex ideas into compelling visual solutions
- Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing
- Ability to manage tight deadlines and hold team members to deadlines
- High-level thinker who can also keep track of details
- Ability to build strong working relationships across all levels of the organization
- Experience in influencing, mentoring and coaching a team of creative professionals
- Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills
- Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners
#IND123
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
Top Skills
Adobe Creative Suite
Figma
Indesign
Photoshop
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The Company
What We Do
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. Protective traces its roots to its flagship company founded in 1907, Protective Life Insurance Company. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing — for its employees, distributors and, most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. As of June 30, 2020, Protective had assets of approximately $123 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings,
