As the Marketing Creative Director for VALORANT Mobile, you will report to the China VALORANT Creative Lead, and will be responsible for shaping and delivering world-class campaigns for VALORANT MOBILE in China. Partnering closely with internal teams and external production partners to deliver on the high demand for compelling creative content across in-game contents, gameplay trailers, cinematics, illustrations, UA assets and more–all crafted with authenticity and a deep connection to both the product and the player. Working with the VALORANT Mobile publishing team, you’ll help execute creative strategy, manage and guide vendor partnerships, and ensure each campaign meets its strategic goals and maintains the highest quality standards.
Responsibilities:- Demonstrate and support craft excellence on in-game and out-of-game marketing content across strategy, creative, art, writing, video and audio.
- Guide workstreams and help uphold the bar for creative craft excellence within Riot, local publishing partners and in vendor partnerships.
- Strong eye for creative quality with experience in guiding asset reviews, offering actionable feedback, and elevating work to meet evolving creative and platform best practices.
- Partner across multi-team and disciplinary, publishing, dev, consumer product, global and regional partners, including external partners — to align and elevate creative execution.
- Collaborate with product manager, brand manager, creative directors, writers, art directors, producers, editors, directors, artists, and more to deliver creative that surprises and delights our players.
- Effectively balance the needs of multiple stakeholders, with a focus on aligning with teams to achieve creative excellence — even as expectations and standards vary.
- You will work with our VALORANT MOBILE leadership team to ensure timely resolution of needs and advocate for opportunities.
- Hold us accountable to be true partners to the other studio pillars, external vendors, regional hubs and regional vendors.
- Innovate in the space of creative marketing and storytelling.
- Be an active participant in the creative director discipline to ensure global creative quality bar is met and developed.
- Bachelor's Degree or demonstrated equivalent
- 5+ years of experience in games marketing or creative agency with focus on gaming projects
- Impressive portfolio that demonstrates a proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform
- Experience collaborating across multiple marketing craft disciplines from Brand, Creative, Comms and Channels
- Level-headed approach to change management, conflict resolution and patience through the fluctuating creative development process
- Strong proficiency in Mandarin Chinese and English
- Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
- Prior experience in the China market is a strong advantage
- PC and Console marketing experience optional
Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.
Skills Required
- Bachelor's Degree or demonstrated equivalent
- 5+ years of experience in games marketing or creative agency with focus on gaming projects
- Impressive portfolio demonstrating a proven track record of developing 360 campaigns
- Strong proficiency in Mandarin Chinese and English
Riot Games Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Riot Games and has not been reviewed or approved by Riot Games.
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Healthcare Strength — Medical, dental, and vision plans extend to employees, spouses/domestic partners, and children, with mental health and LGBTQIA+ support. Coverage breadth is reinforced by disability insurance and access to wellness and therapy programs.
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Leave & Time Off Breadth — Open Paid Time Off, company-wide end-of-year and mid-year breaks, and paid sabbaticals provide significant time to disconnect and recharge. These are complemented by holidays, sick time, and paid volunteer time.
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Wellbeing & Lifestyle Benefits — A Wellness Fund, Play Fund, free meals and office snacks/drinks, fitness stipends/classes, and commuter benefits add meaningful day-to-day value. Donation matching and relocation support further enhance the lifestyle component of total rewards.
Riot Games Insights
What We Do
Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.
