Marketing Covenant Manager

The Marketing Covenant Manager is responsible for the administration, governance, communication, and continuous improvement of the Stellantis Marketing Covenant. This role serves as the primary liaison between Stellantis, Stellantis Digital, Business Centers, dealerships, certified providers, compliance partners, and internal stakeholders to ensure consistent adherence to Marketing Covenant requirements across dealer websites, digital advertising, pricing practices, data-sharing obligations, and related digital retail initiatives.

The Marketing Covenant Manager will oversee day-to-day compliance monitoring, audit administration, dealer communications, appeals management, reporting, and program enhancements while helping others understand and adopt Covenant standards. The position requires a combination of program management, dealer relations, digital marketing expertise, compliance oversight, strategic leadership, & OEM experience to support a transparent, customer-centric, and brand-aligned retail experience.

• Manage the day-to-day operation and evolution of the Stellantis Marketing Covenant.
• Develop and maintain program policies, guidelines, training materials, and dealer communications.
• Ensure alignment within the Marketing Covenant of the Certified Website Program, Certified Digital Advertising Program, Data Share Agreement requirements, Dealer Accelerate Program, Pricing Standards, and other Stellantis digital initiatives.
• Identify opportunities to improve program effectiveness, dealer adoption, and operational efficiency.
• Partner with internal and external stakeholders to evaluate and implement future Covenant requirements.

• Oversee compliance monitoring for dealer websites, digital advertising, pricing standards, CRM requirements, and data-sharing obligations.
• Coordinate audits conducted by compliance partners, certified providers, and internal stakeholders.
• Review audit findings and ensure consistent application of Covenant policies and procedures.
• Maintain compliance documentation, audit records, and program reporting.
• Track infraction trends and recommend corrective actions or policy updates as needed.

• Manage the Covenant infraction, strike, corrective action, and appeals processes.
• Review compliance findings and validate applicable enforcement actions.
• Facilitate dealer appeals and coordinate with internal review committees and business owners.
• Ensure all compliance decisions are documented, communicated, and consistently applied across the dealer network.
• Monitor strike activity and report program performance metrics to leadership.

• Serve as a primary point of contact regarding Marketing Covenant requirements and compliance questions.
• Educate others on program standards, benefits, policies, and best practices.
• Work closely with Business Centers, Stellantis Digital, and certified providers to ensure ongoing compliance with program requirements.
• Support dealer onboarding and adoption of certified websites, digital advertising solutions, CRM requirements, and data-sharing initiatives.
• Resolve escalated dealer concerns professionally and collaboratively.

• Develop and maintain dashboards, scorecards, and executive reporting related to compliance and program health.
• Analyze audit results, compliance trends, dealer participation, and program effectiveness.
• Provide recommendations based on data-driven insights to improve dealer adoption and customer experience outcomes.
• Track key performance indicators related to compliance, digital marketing performance, certified provider performance, and program participation.

• Create dealer-facing training content, FAQs, presentations, webinars, and support materials.
• Lead Business Center education sessions and stakeholder meetings related to Covenant requirements.
• Communicate policy updates, enforcement changes, and program enhancements to dealers and internal teams.
• Promote understanding of how the Marketing Covenant supports dealer profitability, customer trust, brand protection, and long-term growth.

• Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, Automotive Marketing, or a related field preferred.

• 5+ years of experience in automotive marketing, dealer operations, digital retailing, compliance management, program administration, or related fields.
• Experience working with automotive OEMs, dealership networks, digital marketing providers, or co-op advertising programs preferred.
• Demonstrated knowledge of website platforms, paid media, CRM systems, customer data management, and digital retail technologies.

• Strong understanding of:
  • Digital advertising channels and performance metrics
  • Website compliance and digital retailing platforms
  • CRM systems and customer data management
  • Marketing compliance and audit processes
  • Data analysis and reporting tools
  • Microsoft Office Suite, Power BI, Excel, and presentation software

• Strong project and program management skills.
• Ability to influence stakeholders across multiple business units.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Exceptional attention to detail and organizational skills.
• Ability to manage competing priorities in a fast-paced environment.
• Commitment to fairness, consistency, and customer-focused decision-making.

The Marketing Covenant Manager will be evaluated on:

• Dealer compliance rates.
• Reduction in repeat infractions and violations.
• Program adoption and participation levels.
• Audit completion and reporting accuracy.
• Dealer satisfaction and stakeholder engagement.
• Appeals resolution effectiveness.
• Improvement in digital marketing and website compliance performance.
• Successful implementation of program enhancements and strategic initiatives.

The Marketing Covenant Manager plays a critical role in strengthening the relationship between Stellantis and its dealer network by promoting transparency, consistency, compliance, and customer trust. Through effective program management and dealer engagement, this position helps ensure that dealerships operate within a shared framework that protects brand integrity, improves the customer experience, and drives long-term profitability and growth for both Stellantis and its dealers.