The Role
The Marketing Coordinator will support marketing campaign execution, project management, content creation, and social media engagement in a healthcare ed-tech company.
Summary Generated by Built In
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com
Position Overview:
We are seeking a detail-oriented and proactive Marketing Coordinator to support the Marketing Manager in executing marketing campaigns, managing projects, and coordinating various marketing activities within our Healthcare EdTech company. This role requires excellent organizational skills, strong attention to detail, and effective communication abilities to ensure the successful implementation of omni-channel marketing strategies.
What You'll Do:
- Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives. Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels.
- Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget.
- Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing.
- Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance.
- Manage the execution and segmentation of daily email campaigns.
- Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results. Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts.
- Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration.
- Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines.
- Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives.
- Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery.
- Complete other duties and special projects as assigned.
What You'll Need to Succeed:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience).
- Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry.
- Strong understanding of omni-channel marketing strategies and campaign execution. Experience in content creation, management, and distribution across digital and social media platforms.
- Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance.
- Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
- Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels.
- Knowledge of Hubspot, marketing automation tools, and project management software is advantageous.
- Familiarity with compliance and regulatory aspects related to healthcare education is a plus.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Top Skills
Hubspot
Marketing Automation Tools
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The Company
What We Do
Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness.
We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields.
Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.
