We are looking for a highly organized and proactive Marketing Coordinator to support our expanding Demand Generation and Field Marketing programs. In this role, you will help plan, execute, and optimize multi-channel campaigns and events that drive pipeline, expand brand visibility, and strengthen our go-to-market efforts.
You’ll work closely with our Demand Generation Manager to keep programs on track, coordinate cross-functional deliverables, and ensure that all marketing initiatives are executed with precision and measurable impact.
YOUR LIFE AT HAKU
Our state of the art, stunning offices overlooking Biscayne Bay in Miami are home to a diverse, thoughtful, and dynamic group of passionate professionals. We love solving challenges, fostering strong relationships with our customers, creating innovative technology, and winning together as a team - we think you'll love it too.
As a Team Member, You'll Be Eligible To Benefit From:
- Flexible PTO + paid holidays
- Top-quality benefits package (Health, Dental, Vision, STD, LTD, and Life Insurance)
- 401k with employer matching (after 90 days)
- Hybrid work model (after 90 days)
- Parental Leave: paid parental leave for birthing and non-birthing parents (after 1 year)
- Professional Development Reimbursement (after 6 months)
- Monthly credit towards wellness activities (gym, meal plans, mental health costs)
- Free access to wellness subscriptions, mental health and financial planning platforms
- Discounted rates for pet insurance and voluntary life insurance and exclusive employee discounts through Perkspot
- Company-paid parking in the heart of Brickell
- State-of-the-art Apple computer and accessories
- Wellness activities, happy hours, and company-wide fun events
- Top-of-the-line office facilities, including an on-site gym and wellness center, fully stocked kitchen, and more
WHAT YOU’LL DO
Demand Generation Support
- Assist in planning and executing integrated campaigns across email, paid media, social, and web.
- Coordinate campaign timelines, deliverables, and stakeholder alignment to ensure smooth and timely execution.
- Support audience segmentation, list management, and campaign setup in marketing automation tools.
- Collaborate on the creation of marketing assets, including landing pages, nurture emails, social posts, and promotional collateral.
Field Marketing & Event Coordination
- Support end-to-end execution of field marketing initiatives: webinars, conferences, trade shows, and partner events.
- Manage event logistics—registrations, timelines, vendors, shipping, and internal communications.
- Work with the Demand Gen Manager to ensure events contribute to pipeline goals and deliver a strong attendee experience.
- Assist with pre-event promotion and post-event follow-up to drive ROI.
Website & SEO Support
- Help maintain and update website content to support campaigns and events.
- Assist with keyword research, on-page optimizations, and SEO best practices to increase visibility and drive conversions.
Reporting & Optimization
- Track and compile performance metrics for weekly and monthly reporting.
- Support A/B tests, optimization initiatives, and data-driven improvements.
- Use AI-powered tools to enhance efficiency, personalization, and targeting.
Cross-Functional Collaboration
- Partner with Sales, Content, and Design teams to coordinate assets, timelines, and deliverables.
- Collaborate with external vendors, agencies, partners, and event organizers to support key programs.
WHO YOU ARE
1–3 years of experience in marketing coordination, demand generation, or field marketing—ideally within B2B SaaS.
Exceptionally organized with strong project management skills; you excel at managing details, timelines, and dependencies.
Familiarity with HubSpot (email, workflows, segmentation, reporting) is a plus—not a requirement.
Basic design or creative asset editing skills are a plus.
Strong communicator who enjoys collaborating across teams.
Analytical mindset with the ability to interpret marketing data and support performance reporting.
Creative, resourceful, curious, and comfortable experimenting with new tools and approaches.
Experience supporting virtual or in-person events is helpful.
Thrives in a fast-paced, high-growth environment and embraces adaptability.
MORE ABOUT HAKU
haku is an all-in-one technology platform for event management, registration, fundraising, marketing, and participant engagement. Purpose-built for endurance events and nonprofit organizations, haku removes the frustration of rigid systems, limited insights, and manual processes by bringing everything together in one integrated solution.
Our customers include some of the most recognized organizations in sports and philanthropy, such as the Marine Corps Marathon, the Philadelphia Eagles, the Bank of America Chicago Marathon, the Big Sur Marathon, Team in Training, the Colon Cancer Coalition, and many more.
We are proud to be a minority-owned business and an equal opportunity employer. We are committed to creating an inclusive workplace and providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Our vision is to foster a work environment where everyone feels welcome and empowered to succeed.
To learn more about haku, visit www.hakuapp.com.
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Top Skills
What We Do
haku is an unparalleled technology partner that forward-thinking event organizers are working with to plan, manage, promote and sell-out their events. Through state-of-the-art technology and an all-in-one platform, world-class organizations can better plan events, track progress, engage with participants and move their events and businesses forward, all while utilizing an all-encompassing technology ecosystem. haku is trusted by organizations such as the Bank of America Chicago Marathon, Marine Corps Marathon, J&A Racing, Houston Marathon, Mercedes Benz Corporate Run, and many more.
To learn more about haku, please visit www.hakusports.com
