Marketing Coordinator

Location

Charleston - 997 Morrison Drive, Suite 402

Business

We are a leader in the single-family rental (SFR) Aggregation space with over 10,000 homes across the Southeast and Midwest. Maymont Homes was founded in 2011 to bring technology to the single-family rental space. Over the years we have become a full-service acquisition, renovation, and property management company growing throughout the South and Midwest. By the application of efficient processes enabled by advanced software, our company can provide clean, safe, affordable housing to thousands of people. We strive to offer better living opportunities for individual families, which ultimately improve the lives in the communities we serve!

Job Description

Job Title: Marketing Coordinator 

Primary Responsibilities: The Marketing Coordinator is responsible for supporting the greater operations, leasing, and marketing teams by executing approved single-family rental marketing strategies across multiple US markets, as assigned. This includes ensuring that all marketing meets established brand standards, managing the accuracy and marketing of property listings, monitoring and reporting on marketing campaign performance using analytics tools and other metrics, drafting content that resonates with key target audiences, managing project timelines, and ensuring that all marketing materials are accurate and up to date 

Required Skills & Competencies: 

• 4+ years of equivalent marketing or administrative work experience 
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously. 
• Excellent written and verbal communication skills 
• Strong problem-solving skills
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) 
• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) 
• Experience working in a work schedule environment, including in-office operation, weekends, and holidays, based on business need 
• Authentic, integrity-driven team player, results-driven and detail-oriented 

 
Preferred Skills & Competencies: 

• Bachelor’s degree in marketing, communications, or a related field 
• Experience working with property management software. RealPage, and/or MRI 
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Certifications in Google Analytics, CALP, CAM, and Fair Housing 

Essential Job Functions: 

• Execute marketing activities for assigned markets including listing management, collateral materials, advertising, signage, web/video/photo content, digital, electronic, and social media, email/SMS, direct mail, and more 
• Ensure all property listings are properly promoted for maximum effectiveness including but not limited to timely posting of new listings, ordering and posting of visual assets, drafting compelling and accurate listing copy, verifying self-tour access is in place and working, ensuring correct address/GPS coordinates for accurate online mapping and directions, and verifying successful syndication to key third party listing sites 
• Work independently to draft, edit, and proofread marketing content for assigned projects by brand standards 
• Provide regular reports and updates on marketing campaign progress to the Marketing Director and other stakeholders 
• Monitor online reputation and respond to reviews and ratings including Social Media channels, Google Business Listings, Yelp, and Better Business Bureau inquiries.
• Inform the leasing and operations team of promotions, incentives, and initiatives taken by the Marketing team to decrease time on the market and increase stabilization.
• Arrange company sponsorships and prepare items for sponsored events.
• Work on multiple projects at a time while prioritizing accordingly, and meeting deadlines consistently 
• Allocate resources effectively to maximize return on investment (ROI) 
• Asks questions, challenge the status quo, and regularly seek to understand 
• Maintain a professional demeanor during times of operational stress, remain resilient, and quickly find solutions to meet the changing needs and priorities of the business 
• Ensure all communications are aligned with brand and company standards 
• Contribute to the development of the company's overall marketing strategy and objectives 
• Other duties, as assigned by the supervisor or leadership team 

Key Metrics & Responsibilities 

• Market new listing within 24 hours during the business week, and on Monday for all weekend update requests 
• Market prelistings within 48 hours during the business week, and on Monday for all weekend update requests.
• Respond to online messages and reviews within 24 hours generally and within the hour during working hours.
• Build and maintain brand awareness and reputation through effective messaging and communication.
• Continuous learning to keep up to date with the latest marketing trends and technologies.
• Increase engagement by agreed-upon metrics via Facebook, Instagram, and other relevant platforms
• Increase Google and BBB star ratings by agreed-upon metrics
• Build and maintain brand awareness and reputation through effective messaging and communication 

Physical Requirements

• Capable of working extended hours, including evenings, weekends, and holidays as necessary.
• Must be able to speak English in a clear and understandable voice so that various types of communications may be conducted with people of various levels of education and capabilities, including the exchange and receipt of information over the telephone.
• Able to see well enough to read faint or partially obscured writing or printing, with corrective lenses if needed.
• Position may involve sitting, standing, stooping, kneeling, pushing, shoving, lifting, carrying and moving objects that can weigh up to 25 lbs. This movement can occur throughout the day. Must also be able to climb several flights of stairs if necessary.
• Must be able to interact with all types of individuals, be mentally alert, detail oriented, and with good reasoning skills.
• Must have finger dexterity for typing/using a keyboard.

Environmental Requirements

• Must be able to work on more than one assignment at a time with frequent interruptions, changes, and delays. Must be able to remain focused and work effectively, efficiently, and cheerfully under such circumstances. For safety reasons, employee must remain alert to working conditions and aware of safety, health, and environmental concerns.
• Must be able to work effectively and cheerfully in an environment that may be stressful due to adversarial situations resulting from the proper performance of duties.
• Must be able to work in the office as regularly scheduled

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

DISCLAIMER: This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties and responsibilities to this job at any time.

Why work for Maymont Homes ​?

Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!

Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.

Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.

Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.

Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT