Success in Education Marketing Coordinator
– we change the world, one student at a time.
We are a growing statewide nonprofit foundation based in downtown Salt Lake City that offers its employees creativity, autonomy, and the opportunities to change lives.
Mission:
The mission of Success in Education is to provide a pathway to college or careers. We do this through literacy, technology and mentoring programs, and exposure to scholarships, internships, and careers
Programs and Purposes:
- The purpose of Keys to Success is to motivate students to unlock their future by connecting them to scholarships, internships, and careers.
- The purpose of Road to Success it to improve literacy skills of K-5 grade students through incentivized daily reading.
- The purpose of Women Who Succeed is to provide opportunities for girls and young women to grow confidence and leadership skills.
- The purpose of Ken Garff Esports is to enhance and enrich scholastic experiences through and beyond gaming.
- The purpose of Code to Success is to provide coding and web development principles for students interested in computer science.
The Position:
The Marketing Coordinator is an entry level position with the individual having experience or education, in marketing, graphic design, and/or social media. The position reports to the Marketing Manager and ensures the Success in Education brand is carried out through marketing activities.
Responsibilities:
- Represent brand in a consistent and positive manner across all platforms to ensure brand integrity
- Develop comprehensive social media strategy conducive to events, activities, and programming
- Understand the Key Performance Indicators for each program and represent those indicators through social media presence
- Contact and collaborate with influencers to create engaging campaigns
- Apply SEO tactics to ensure maximum consumer engagement
- Contribute to the content creation process
- Design and create of social media posts and presentation materials
- Monitor our social media channels and engage with our audience to provide consistent messaging in a responsive manner
- Track the performance of campaigns
- Keep up with technologies used in social media and websites
- Use social media marketing tools
- Provide feedback and recommendations to leadership team on how social media strategies can enhance donor, partner, and volunteer activity
- Collaborate with designers and copywriters to provide attractive and informative campaigns
- Assist with copywriting
- Track social media analytics and engagement and provide weekly updates and more detailed monthly updates on how the organization is trending
- Manages all aspects of paid digital ad campaigns for social media
- Assists and integrates with other members of the marketing and communications team, strategic business units and other departments, as needed.
- Perform other related duties as assigned
- Track websites analytics and engagement and provide weekly updates and more detailed monthly updates on how the organization is trending
- Assists with other projects from the Marketing Manager
Qualifications:
- 1-2 years’ experience with social media marketing or content development
- Direct experience using social media management tools (Hootsuite)
- Proficiency with Microsoft Office (Excel, Outlook)
- Proficiency with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator, InDesign) or equivalent digital media editing tools a plus
- Strong copywriting and copy-editing skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Ability to manage multiple priorities while working both independently and in multidisciplinary groups/teams with a high level of self-motivation
- Attention to detail and strong organizational skills.
- Excellent verbal and social listening skills
- Passion for social media and proficiency with major social media platforms and social media management tool
- Detail-oriented approach with ability to work under pressure to meet deadlines
What We Do
Ken Garff founded his business in 1932 upon the principles of honesty, integrity, personalized customer service, and being a good corporate citizen. Today, Ken Garff has more than 50 locations throughout Utah, Texas, Iowa, Nevada, Michigan, and California.
To distinguish and strategically position its dealerships, Ken Garff recently retooled its brand. The need for this retooling was driven by an evolving market place and super-savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes were built around the new brand slogan, "We Hear You."
Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time.
Ken Garff believes in giving back to the communities in which it serves. Since Ken founded his business over 81 years ago, the company has given millions of dollars and thousands of hours to schools, charities and community organizations.
Why Work for Ken Garff?
Ken Garff recognizes the importance of a benefit program that provides protection to our employees and their families. A comprehensive benefits program has been created to fulfill a wide range of needs.
Benefits available to employees include:
• Competitive Compensation Package
• Medical , Dental and Vision
• 401K Plan with Company match
• Paid Time Off
• Holiday Pay
• Volunteer Time Off Program
• Year-end bonus program for all employees
• Personal Wellness Plan
• GarffCare Roadside Assistance Program
• Discounts on Parts and Service and More!
Ken Garff is an Equal Opportunity Employer
((We Hear You))