Marketing Coordinator

POSITION TITLE: Marketing Coordinator 

REPORTS TO: Senior Director, Marketing  

SUPERVISION EXERCISED: None  

LOCATION: New York, NY Preferred  

Grade/Class: Grade C, Non-Exempt, Non-Union 

ABOUT THE ORGANIZATION: 

ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate, through a mix of programs and services using the latest innovations and technology, and seek to create a world without hate. More at www.adl.org. 

PRIMARY FUNCTION:

The Marketing Coordinator plays a pivotal role in driving the organization's footprint by supporting the end-to-end execution of data-driven paid media campaigns across multiple platforms. Serving as a central logistical hub, this role collaborates closely with cross-functional internal teams and external agencies to traffic assets and align all deliverables with overarching organizational messaging. By maintaining rigorous operational systems and tracking key performance metrics, the Coordinator ensures campaigns are continuously optimized and budgets are effectively managed to meet strategic goals.

Paid Media Execution & Campaign Support

• Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic).
• Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars.
• Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now.

Analytics, Reporting & Optimization

• Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership.
• Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns.
• Maintain organized, accessible records of campaign performance histories and creative archives.

Cross-Functional Coordination & Operations

• Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery.
• Maintain internal systems for campaign documentation, budget tracking, and insertion orders.
• Assist in managing external agency relationships and support ad-hoc marketing priorities as needed.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed. 

Skills:

• Foundational understanding of paid digital media channels. (social media and programmatic platforms);
• Strong analytical skills with comfort working in data and performance reporting;
• Exceptional organizational skills and the ability to manage multiple deadlines simultaneously;
• Clear, concise communicator willing to ask questions and drive action;
• Familiarity with project management tools such as Asana, Monday.com or Smartsheet, preferred;
• Familiarity with AEO, SEO, SEM and how paid and organic strategies work in concert, preferred;
• Familiarity with managing budgets and tracking spend, preferred.

Attributes:

• Committed to contributing to a culture where everyone thrives
• Collaborative team-player with genuine curiosity and an eagerness to learn
• Detail-oriented with the ability to manage multiple priorities simultaneously
• Confidence in receiving and acting on feedback; ability to iterate quickly
• Energized by ADL's mission to fight antisemitism and hate

Work Experience: 

• The ideal candidate has experience in a paid media, digital marketing, advertising or marketing operations environment; internship and freelance experience are welcome 
• Experience at an advertising or creative agency, marketing, media or nonprofit organization is a plus 

Education: 

• Bachelor's degree or equivalent professional experience required 

Work Environment: 

• ADL is a hybrid environment; this role will require 3 days in the office; 
• Additional hours required as necessary to manage workload during peak campaign periods. 

Compensation: 

• This position has a salary range of $55,000 to $65,000. This salary range is reflective of a position based in New York, New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations. For an overview of our total rewards package, please visit https://www.adl.org/about/careers. 

ADL aims to create a working environment where every employee can thrive professionally.  Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws.      

ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at [email protected].      

ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.   

The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job, nor is it to be interpreted as a contract for employment.