Locala is the world’s leading adaptive advertising platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
We are hiring a highly proactive, detail-oriented Content Marketing Coordinator to take full ownership of our content engine. This role is ideal for a confident self-starter who isn't afraid to ask the right questions, chase down deadlines, and collaborate with key leaders across the organization. If you are a curious, conscientious writer and project manager who thrives on autonomy and proactivity, this is the role for you.
Your Role:
Content Creation & Editing: Serve as the core copywriter and editor for the marketing team, on both written and video content. Finalize edits and ensure all content is highly polished and ready to be pushed out.
Content Calendar Ownership: Fully own, manage, and execute the content calendar. You will map out timelines, give strict deadlines, and ensure everything stays on track.
Internal Coordination & Thought Leadership: Proactively coordinate with internal stakeholders and subject matter experts. Map out content and conduct interviews, ask the right questions, and extract insights to create high-value thought leadership for Locala’s content.
Social Media Content: Take full ownership of our social content, specifically LinkedIn. You will be trusted to manage, create, and publish LinkedIn content independently without needing layered approvals.
PR & Sponsored Content Management: Coordinate sponsored content and paid PR placements, managing the collection of assets and ensuring they are finalized and published on time.
Your profile:
Meticulous Attention to Detail: You are highly organized, conscientious, and always on top of your projects. Nothing slips through the cracks.
Proactive & Confident: You are a go-getter who doesn't wait around for instructions. You are not shy about following up with executives to collect content and enforce deadlines.
Naturally Curious: You have a questioning mindset that allows you to dig deep during interviews and craft compelling thought-leadership narratives.
Skilled Communicator: Proven background in copywriting and editing, with a knack for translating complex adtech concepts into engaging content.
Trustworthy & Autonomous: You are capable of working independently and easily earn the trust of leadership to manage public-facing channels like LinkedIn.
In addition to an engaging company culture, a remote-first work environment, and training & development, future Localers can expect a competitive benefits package that includes:
Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
401k with Company Match
Paid Parental Leave
Paid Vacation, Sick Time & Holidays
Base Compensation for this role is $65,000-85,000 with a bonus.
Skills Required
- Proven background in copywriting and editing
- Strong written and verbal communication skills
- Ability to translate complex advertising technology concepts into engaging content
- Strong project coordination and organizational skills
- Ability to work independently and proactively manage deadlines
- Experience creating and managing social media content, particularly LinkedIn
- Attention to detail and conscientious project management
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What We Do
Locala is a global advertising technology company whose omnichannel platform helps marketers reach local consumers. It uses granular insights and artificial intelligence to support campaign planning, activation, and measurement, personalizing campaigns to local audiences. The company works with leading brands across 40 countries and focuses on helping marketers deliver impact market by market. Its services support brands seeking to plan and evaluate advertising across diverse local markets.
