Marketing Coordinator

Posted Yesterday
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Sydney, New South Wales, AUS
In-Office
Mid level
Fintech • Payments • Software • Financial Services
The Role
Executes retail activations, pop-up events, social media content, and integrated online-to-offline campaigns across Sydney and Melbourne. Coordinates vendors, promotional materials, event logistics, inventory, and campaign rollouts. Drafts investment-focused content for Xiaohongshu, Instagram, and TikTok, maintains performance dashboards, tracks engagement and conversions, and identifies optimization opportunities while collaborating with retail, marketing, design teams, and external vendors.
Summary Generated by Built In

Join Moomoo as a Marketing Coordinator

Ready to change the way Australians invest? At Moomoo, you're not just joining a leading global investment platform; you're becoming part of a lively, purpose-driven team that believes smarter investing should be accessible to all. With more than 27 million users worldwide and a strong local presence, we're shaking up wealth-tech, and we want you on our journey!

What You'll Do

This role focuses on the hands-on execution of marketing initiatives across retail activations, events, social media and integrated online-to-offline campaigns. You’ll support everything from coordinating vendors and promotional materials to drafting social content and tracking campaign performance.

Working closely with our marketing, retail and design teams, you’ll help deliver consistent campaigns across our Sydney and Melbourne locations, while connecting in-store engagement with platforms such as Xiaohongshu, Instagram and TikTok.

This is an execution-focused role for someone who is organised, commercially minded and genuinely interested in investing. It’s an excellent opportunity to build broad experience across event marketing, social media, campaign coordination and performance reporting within a fast-growing fintech business.

Key responsibilities include:

Retail Activation Execution and Support

  • Support the end-to-end execution of store activations, pop-up events, and offline brand experiences across Sydney and Melbourne retail locations.
  • Assist with event logistics, including vendor coordination, material preparation, on-site setup, and pack-down.
  • Help implement retail marketing SOPs for campaign rollout, in-store experiences, and promotional material deployment.
  • Track event inventory and ensure POSM (point-of-sale materials) is delivered to stores on time.
  • Translate basic investment product features into simple and engaging talking points for store staff and customers.

Integrated Online-to-Offline Campaign Support

  • Support integrated O2O campaigns under the guidance of the Marketing Lead, ensuring offline store traffic connects effectively with online channels.
  • Assist with content planning and posting on Xiaohongshu and Instagram, and help coordinate TikTok content scheduling.
  • Draft social media content that resonates with retail investors, including market updates, product tips, and event recaps, supported by your understanding of investing.
  • Work closely with the marketing and design teams to align campaign messaging across offline and digital touchpoints.

Performance Tracking and Execution Coordination

  • Track and compile campaign performance data, including foot traffic, social engagement, lead generation, and conversion metrics.
  • Maintain weekly and monthly reporting dashboards, ensuring data accuracy and timely updates.
  • Assist in identifying trends and areas for improvement based on campaign data.
  • Act as a coordination point between retail, marketing, and external vendors to resolve day-to-day execution issues.

Requirements

Must-have:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3 years of experience in marketing, event coordination, brand activation, or social media operations, with hands-on involvement in offline campaign execution.
  • Practical experience managing or contributing to Xiaohongshu and/or Instagram brand or commercial accounts, including content drafting, scheduling, and basic visual coordination.
  • Personal investing experience is preferred. You actively trade or follow financial markets, including stocks, ETFs, or other securities, enabling you to create credible and relatable content and conversations.
  • Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Comfortable working with cross-functional teams and external vendors.

Nice-to-have:

  • Experience using Moomoo or other trading platforms such as CommSec, Stake, or SelfWealth, with an understanding of the retail investor journey.
  • Exposure to financial services, fintech, or investment platform marketing.
  • Basic content creation skills using Canva, CapCut, or other simple video-editing tools for social media content.
  • Fluency in Mandarin and English to manage Chinese-language social media content and communicate with English-speaking stakeholders.

Benefits
  • A convenient Sydney CBD office location with excellent access to public transport
  • Gym access to support your wellbeing
  • Private health insurance program after successful completion of probation
  • The opportunity to join a fast-growing global fintech company
  • A supportive, collaborative and multicultural working environment
  • Exposure to high-net-worth client engagement, events and financial markets

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 3 years of experience in marketing, event coordination, brand activation, or social media operations, including offline campaign execution
  • Practical experience managing or contributing to Xiaohongshu and/or Instagram brand or commercial accounts, including content drafting, scheduling, and basic visual coordination
  • Personal investing experience, including actively trading or following stocks, ETFs, or other securities
  • Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines
  • Ability to work comfortably with cross-functional teams and external vendors
  • Experience using Moomoo or other trading platforms such as CommSec, Stake, or SelfWealth
  • Exposure to financial services, fintech, or investment platform marketing
  • Basic content creation skills using Canva, CapCut, or other simple video-editing tools
  • Fluency in Mandarin and English

Futu Holdings Limited Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Futu Holdings Limited and has not been reviewed or approved by Futu Holdings Limited.

  • Healthcare Strength Health insurance in the U.S. arm is described as strong, with some accounts citing employer-paid premiums for employees. Core medical coverage is listed across U.S. roles.
  • Retirement Support Retirement programs are offered by region, including a U.S. 401(k) with employer contribution and Hong Kong MPF participation. PRC and Singapore roles align with statutory social insurance and CPF-related schemes.
  • Equity Value & Accessibility Equity compensation exists via a group share incentive plan, with some roles in U.S. subsidiaries receiving RSUs at hire. Where granted, equity can meaningfully augment total compensation.

Futu Holdings Limited Insights

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The Company
HQ: Shenzhen
855 Employees
Year Founded: 2012

What We Do

Futu Holdings Limited (Nasdaq: FUTU) is a leading fintech company committed to transforming the investing experience for investors worldwide. With a global presence across Hong Kong, Singapore, the U.S., Australia, Canada, Japan, Malaysia, and New Zealand, we serve over 26 million users through our one-stop digital platforms, Futubull and moomoo, enabling everyone to become a better investor on the go. At Futu, our mission remains unchanged since day 1: make investing easier and not alone. We empower investors of all levels to confidently navigate the market with all the essential tools and data to achieve their financial goals. Together, we strive to build a world where smarter investing is within reach for all.

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