The Role
Support sales and leadership by executing marketing campaigns, events, and promotional efforts. Manage vendor relationships, coordinate creative work, ensure brand consistency across channels, and provide materials and tools to business units. Serve as marketing project manager and liaison between marketing, sales, and external partners.
Summary Generated by Built In
Job Summary & Responsibilities Preferred Qualifications
Company Overview:
Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. We have been in business for over 100 years and are headquartered in Fenton, Missouri. For more information visit www.fabickcat.com
Why Work For Us!
At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision "To Ever Serve Our Customers Better". This legacy could not have been possible without first employing then developing the best and brightest talent the market has to offer. We believe it to be of the upmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years? The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package.
At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision "To Ever Serve Our Customers Better". This legacy could not have been possible without first employing then developing the best and brightest talent the market has to offer. We believe it to be of the upmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years? The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package.
Job Summary:
The Marketing Coordinator provides first-in-class marketing support for the sales teams and other departments through collaboration and by executing marketing campaigns, lead generating events and internal initiatives. With responsibilities ranging from purchasing promotional items to implementing a marketing campaign, the Marketing Coordinator brings strong attention to detail and organization to all projects. The Marketing Coordinator enables clear communication and fosters a dealership-wide culture of teamwork, serving as the point of contact between the marketing, sales and leadership teams. The Marketing Coordinator also manages relationships with suppliers and vendors to ensure alignment with the dealership's brand and standards.
The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration across dealership departments and teams and with external parties. Exceptional project management skills are also critical, as the Marketing Coordinator directs execution for multiple projects simultaneously.
Job Responsibilities:
- Use exceptional project management skills to organize and implement campaigns, events and programs, and manage responsibilities to maximize performance and efficiency.
- Collaborate with designers, writers and creative agencies with concept development, copywriting and editing for both digital and print communications.
- Drive marketing execution. Ensure business units have the marketing materials and tools they need.
- Collaborate and implement the overall Marketing plan for various business segments.
- Manages the tasks of others externally to ensure projects are completed per plan.
- Understand and maintain core positioning, messaging and segmentation for our products through advertising and promotional strategies and new product development.
- Bolster the dealership's marketing and advertising efforts by selecting and ordering promotional items that are on brand, complement marketing strategies and attract interest from customers and leads.
- Develop relationships with Caterpillar counterparts to align on communication strategies and marketing goals.
- Champion the dealership brand and review marketing materials to ensure that it is used consistently across online platforms, merchandise and print communications.
Qualifications:
- Bachelor's degree in Marketing or related business study is required.
- At least 3 years of progressive experience in marketing or creative functions is required
- At least 3 years of work experience in creating and inventing Marketing and design elements.
- Ability to invent, create, and develop.
- Ability to set and manage priorities for individual responsibilities and tasks.
- Solid computer skills including Microsoft Office suite and customer relationship management (CRM) software.
- Excellent skills in written and verbal communications, planning, organizing, leadership and interpersonal relationship building.
- Ability to speak effectively before groups of customers or employees Ability to read, interpret and explain documents such as monthly reports,
- Ability to write routine reports and effective correspondence for internal and external audiences
- Strong data analysis and visualization skills perferred.
- Ability to relate to all levels of employees and be a team player who motivates and educates other team members perferred.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods, stand, walk, bend and stoop to perform the essential functions of this job. Occasionally lift and/or move up to 20 pounds.
Equal Employment Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
Skills Required
- Bachelor's degree in Marketing or related business study
- At least 3 years progressive experience in marketing or creative functions
- At least 3 years creating marketing and design elements
- Solid computer skills including Microsoft Office suite and customer relationship management (CRM) software
- Ability to invent, create, and develop marketing and design concepts
- Ability to set and manage priorities for responsibilities and tasks
- Excellent written and verbal communication, planning, organizing, leadership and interpersonal skills
- Ability to speak effectively before groups of customers or employees
- Ability to read, interpret and explain documents such as monthly reports
- Ability to write routine reports and effective correspondence for internal and external audiences
- Strong data analysis and visualization skills
- Ability to relate to all levels of employees and be a team player who motivates and educates team members
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The Company
What We Do
Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin, and the Upper Peninsula of Michigan. They supply essential products, from machines that support infrastructure and farmers to emergency power generation, helping to make progress possible.
