The Role
Support brand and retail marketing execution across digital, social, experiential, PR, and eRetail channels. Manage campaign calendars, asset production, PDP updates, product launches, eRetail media coordination, and cross-functional project trackers while monitoring trends and reporting monthly performance.
Summary Generated by Built In
About the Role:
Dashing Diva is seeking a highly organized, detail-oriented Omni-Channel Marketing Coordinator to support our Brand Marketing and Retail Marketing initiatives. This individual will play a key role in bringing our brand to life—both in-store and online—by partnering with internal and external Sales, Marketing, Ecomm, Product Development, Creative, and Agency partners to deliver a seamless marketing experience. This role will report to the VP of Marketing, working closely with the Associate Director, Consumer Marketing.
** This role requires onsite: 3 days in the NYC office & 1 day in Port Washington office**
What You Will Do:
Brand Marketing
Bonus Points If You Have:
You’ll love working at Dashing Diva because:
Compensation Range: $50,000–$65,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
#LI-EL1
Dashing Diva is seeking a highly organized, detail-oriented Omni-Channel Marketing Coordinator to support our Brand Marketing and Retail Marketing initiatives. This individual will play a key role in bringing our brand to life—both in-store and online—by partnering with internal and external Sales, Marketing, Ecomm, Product Development, Creative, and Agency partners to deliver a seamless marketing experience. This role will report to the VP of Marketing, working closely with the Associate Director, Consumer Marketing.
** This role requires onsite: 3 days in the NYC office & 1 day in Port Washington office**
What You Will Do:
Brand Marketing
- Assist in the development and execution of brand marketing campaigns across a variety of channels, including digital, social, experiential, and PR.
- Coordinate with creative teams, agencies, and freelancers to help produce photo and video assets.
- Support the planning, timeline management, and execution of new product launches and seasonal campaigns.
- Manage omni-channel marketing calendars (inclusive of national and retailer activations), project trackers, and cross-functional deliverables to keep initiatives on schedule.
- Support the creation of product-focused materials such as key messaging documents, product one-pagers, and product comparison tables.
- Monitor beauty trends, competitive brand activities, and consumer insights to inform marketing strategies.
- Assist with the creation of brand forecast & maintain refreshing of data.
- Send monthly recap to the team with an update on monthly performance, what franchises, designs, colors worked.
- Support the execution of Customer Marketing programs across national and speciality retailers (e.g., Amazon, Walmart, Target, Ulta, Sally Beauty, etc.).
- Coordinate updates to Product Detail Pages (PDPs), brand shops, and retailer landing pages, ensuring consistency with brand guidelines and retailer deadlines.
- Proactively identify opportunities for PDP enhancements and brand page refreshes.
- Partner with the Sales and Ecomm teams on sampling, review generation and syndication strategies.
- Assist in the planning and execution of eRetailer Media campaigns, including content routing, copy approvals, and timeline management.
- Assist the sales manager to ensure they have all marketing inputs needed to set up new product launches for Retailer.com websites.
- 1–3 years of marketing experience in beauty, CPG or retail
- Strong project management and organizational skills with excellent attention to detail
- Comfort working cross-functionally with a wide variety of internal and external partners
- Ability to work against quick deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with project management tools (e.g., Monday.com)
- A passion for the beauty industry and a proactive, can-do attitude
Bonus Points If You Have:
- Experience with eRetail vendor portals (e.g., Amazon Seller/Vendor Central, Target Kiosk, Walmart SupplierOne, etc.)
- Exposure to eRetail media platforms (e.g., Amazon Advertising, Target Roundel, Walmart Connect)
- Familiarity with review syndication partners (e.g., Bazaarvoice, PowerReviews)
- Comfort navigating Nielsen and/or Tableau
You’ll love working at Dashing Diva because:
- Great work environment to grow and learn new skills
- We are collaborative and work closely with each other
- We give everyone a chance to be creative and value input and feedback
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
Compensation Range: $50,000–$65,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
#LI-EL1
Skills Required
- 1-3 years of marketing experience in beauty, CPG or retail
- Strong project management and organizational skills with excellent attention to detail
- Comfort working cross-functionally with a wide variety of internal and external partners
- Ability to work against quick deadlines in a fast-paced environment
- Strong written and verbal communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
- Familiarity with project management tools (e.g., Monday.com)
- Ability to work onsite: 3 days in the NYC office & 1 day in Port Washington office
- A passion for the beauty industry and a proactive, can-do attitude
- Experience with eRetail vendor portals (e.g., Amazon Seller/Vendor Central, Target Kiosk, Walmart SupplierOne)
- Exposure to eRetail media platforms (e.g., Amazon Advertising, Target Roundel, Walmart Connect)
- Familiarity with review syndication partners (e.g., Bazaarvoice, PowerReviews)
- Comfort navigating Nielsen and/or Tableau
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The Company
