Marketing Coordinator will be responsible for designing, executing, and continuously optimizing campaigns that deepen customer relationships and drive measurable business outcomes across PayJoy's markets. This role sits at the intersection of data, strategy, and creativity, translating customer insights into targeted, multi-channel communications that move people from activation to long-term retention. By combining analytical rigor with design sensibility, this role will produce campaigns that are both performance-driven and on-brand, generating clear, stakeholder-ready reports that connect campaign activity to revenue impact.
Key responsibilities
Build, launch, and optimize multi-channel CRM campaigns across email, SMS, and push notifications.
Manage end-to-end journeys from audience segmentation and setup to deployment and post-send analysis.
Analyze campaign performance metrics (open rates, click rates, conversions, revenue attribution) and surface actionable recommendations.
Create clear, stakeholder-ready reports that communicate results and inform future campaign strategy.
Design campaign assets using Canva, Figma, or equivalent tools working within PayJoy brand guidelines. Run A/B and multivariate tests on messaging, creative, timing, and segmentation to continuously improve performance.
Qualifications
3–5 years of hands-on experience in CRM, lifecycle, retention, or email marketing. Proficiency with at least one marketing automation platform (e.g., Braze, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar).
Strong analytical skills, comfortable reading dashboards, interpreting metrics, and drawing clear conclusions from data.
Experience building reports and presenting campaign results to crossfunctional stakeholders.
Moderate design skills: able to create and adapt campaign templates and assets independently (Canva, Figma, Adobe, or similar).
Excellent written communication in English; Spanish and/or Portuguese a strong plus given our markets.
Ability to manage multiple campaigns simultaneously in a fast-paced, highgrowth environment. Detail-oriented with a strong sense of ownership and follow-through.
Benefits
Life insurance.
Phone finance, Headphone, home office equipment and wellness perks.
30 days of Christmas bonus.
20 days paid Vacation.
50% Vacation premium.
13% Saving funds.
$2,000 MXN monthly grocery coupons.
$2,000 USD annual Co-working Travel perk.
$2,000 USD annual Professional Development perk.
Skills Required
- 3-5 years experience in CRM, lifecycle, retention, or email marketing.
- Proficiency with at least one marketing automation platform (Braze, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar).
- Strong analytical skills; comfortable reading dashboards, interpreting metrics, and drawing clear conclusions from data.
- Experience building reports and presenting campaign results to cross-functional stakeholders.
- Moderate design skills: able to create and adapt campaign templates and assets independently (Canva, Figma, Adobe, or similar).
- Experience running A/B and multivariate tests on messaging, creative, timing, and segmentation.
- Excellent written communication in English.
- Spanish and/or Portuguese language skills.
- Ability to manage multiple campaigns simultaneously; detail-oriented with strong ownership and follow-through.
PayJoy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PayJoy and has not been reviewed or approved by PayJoy.
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Fair & Transparent Compensation — Pay is considered market‑aligned for senior U.S. technical roles, and public salary bands help candidates benchmark and align expectations. Feedback suggests this transparency supports confidence that offers are competitive for role and location.
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Healthcare Strength — Company‑paid basic medical, dental, vision, life, and disability coverage is emphasized as a standout element versus many startups. Feedback suggests this reduces out‑of‑pocket burden and strengthens the core benefits foundation.
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Parental & Family Support — Paid parental leave and flexible hours are highlighted alongside dedicated time off. Feedback suggests these family‑oriented policies enhance the perceived completeness of the package.
PayJoy Insights
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
