The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands).This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community’s story is communicated clearly, consistently, and authentically.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
Content Development
- Write and edit blog articles, website content, and marketing copy
- Conduct interviews with community leaders, residents, families, and corporate teams
- Develop stories, testimonials, and educational content
- Maintain a content calendar aligned with campaigns and seasonal initiatives
- Refresh and optimize existing content to maintain relevance
SEO & Digital Content Support
- Conduct basic keyword research to inform content topics
- Optimize content for search visibility and user engagement
- Collaborate with digital partners on performance insights
Online Listings & Reputation Support
- Maintain accurate business listings across directories (Google, Yelp, etc.)
- Monitor reviews and engagement trends
- Coordinate with communities on updates and improvements
Analytics & Reporting
- Track content performance indicators (traffic, engagement, conversions)
- Provide recommendations to improve effectiveness
Secondary / Backup Responsibilities
- Assist with social media copywriting and campaign support
- Help coordinate community content submissions
- Provide backup support for social posting during peak periods
- Support content generation and blog development for the LCS website
What We’re Looking For:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
- 2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
- Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
- Exceptional writing and editing skills
- Ability to translate complex topics into engaging content
- Understanding of SEO principles and digital content strategy
- Strong focus on customer service
- Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
- Experience managing social media crises and protecting brand reputation
- Proficiency in Office 365
- Excellent project management skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Top Workplace Iowa.
Charity and community involvement.
Outstanding advancement opportunities.
Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 10-25%
Estimated Salary: $57,000 - $71,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, or related field or equivalent experience
- 2 - 4 years of experience in content marketing, communications, or digital marketing
- Exceptional writing and editing skills
- Time management, attention to detail, strong organizational and multi-tasking skills
- Ability to translate complex topics into engaging content
- Understanding of SEO principles and digital content strategy
- Analytical skills for evaluating metrics and marketing performance
- Experience managing social media crises and protecting brand reputation
- Proficiency in Office 365
- Excellent project management skills
- Strong focus on customer service
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
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Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
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Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
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Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.
