Content Marketing Specialist

PRIMARY FUNCTION:        
This position serves as the voice and brand steward of the credit union, responsible for creating, managing, and executing member focused content across all marketing channels. This role ensures consistent messaging and tone across digital and traditional mediums including campaigns, websites, blogs, email, print, and member communications while bringing the brand to life in alignment with overall creative direction. The role also leads organic social media strategy and execution including content planning, posting, and online reputation management, and supports the successful delivery of marketing initiatives as business needs evolve.

PRINCIPAL DUTIES/RESPONSIBILITIES:
1.    Serve as the voice and brand steward of the credit union, ensuring all content reflects a consistent member-focused voice, tone, and messaging across all channels and aligns with overall creative direction and brand.
2.    Lead organic social media strategy and management including:
a.    Developing and maintaining the social media content calendar
b.    Creating and publishing content aligned with campaigns, community partnerships, financial education, and strategic objectives
c.    Monitoring engagement and responding to comments and messages in a timely, professional manner
d.    Managing online reputation, including reviews and ratings across platforms
3.    Own and manage email marketing channel end to end, including:
a.    Writing and editing all email communications
b.    Designing and building email layouts and templates
c.    Managing scheduling and deployment of email campaigns
d.    Conducting A/B testing on subject lines, content, and layouts to optimize performance
e.    Ensuring emails are visually engaging on-brand, and member-focused
4.    Develop and manage, content across all marketing channels, including website, blogs, print materials, digital advertising, and member communications, ensuring consistent messaging and brand alignment across touchpoints.
5.    Plan and maintain a comprehensive content calendar, aligned with marketing campaigns, financial education initiatives, community involvement, and organizational priorities.
6.    Translate marketing strategies and business objectives into clear, compelling, and member-friendly content that supports campaign goals, product promotion, and financial education initiatives.
7.    Collaborate closely with digital marketing staff to support website content development and optimization, including writing and updating web pages and blog content to enhance clarity, usability, and search visibility.
8.    Collaborate with marketing and internal stakeholders to ensure content is accurate and effectively supports organization initiatives.
9.    Monitor and analyze content performance across channels, including email and organic social media, and apply insights to improve engagement and effectiveness.
10.    Stay current on industry trends, content best practices, and social media developments, incorporating new ideas and approaches to continuously improve content quality and performance. 
11.    Assist with testing, helping to develop training materials and member communication based on new products/services launches and updates.
12.    Assist with community development and public relations activities and events in the new and existing market, pursuing involvement in community projects.
13.     Collaborate with cross departments to support product launches, campaigns, website initiatives, ads, and strategic marketing efforts.
14.    Assist in determining the best use of the budget and the parameters when proposing recommendations.
15.    Actively and thoughtfully communicate with their supervisor, planning their goals and development, taking accountability for their actions, and striving for excellence.

GENERAL DUTIES/RESPONSIBILITIES:
1.    Promote products and services.
2.    Attend all meetings as required.
3.    Maintain clean and professional work area and appearance.
4.    Maintain positive public relations and promote the credit union within the community.
5.    Complete educational programs as required.
6.    Perform the following commitments of service to every member at all times:
a.    Make a good first impression, be dressed professionally and greet people with a smile and a firm handshake.
b.    Keep a smile in my voice as well as on my face.
c.    Answer the telephone by the third ring.
d.    Call people by name and thank them.
e.    Give people my full and undivided attention; focus on the person face to face and on the telephone.
f.    Take responsibility for solving the individual's problem instead of referring it to someone else.
g.    Deliver on commitments of action(s) to be taken, so excuses won't be necessary.
h.    Follow through on necessary action(s) to be sure the problem is solved.
i.    Know that what's important is not only who or what created the problem but how the problem can be corrected.
j.    Protect confidential information.
7.    Other duties as assigned.
 

REQUIREMENTS OF THE POSITION:
•    Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience.
•    Three to five years’ experience in content marketing, copywriting, or social media management, preferably within financial services or a regulated industry.
•    Three to five years’ experience managing organic social media platforms, including content planning, publishing, engagement, and reputation management.
•    Three to five years’ experience developing and executing email marketing campaigns, including writing, designing, and deployment.
•    One to three years' experience utilizing marketing analytics. 
•    Exceptional writing, editing, proofreading skills with the ability to adapt tone and voice across multiple channel audiences.
•    Working knowledge of content management systems (CMS), email marketing platforms, and social media management tools. 
•    Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities.
•    Excellent communication skills with the ability to effectively collaborate with cross-functional teams, incorporate feedback, and ensure alignment across marketing and internal stakeholders.
•    Problem solving ability.
•    Team player.
•    Decision making skills.

PHYSICAL REQUIREMENTS:
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

PHYSICAL ACTIVITIES:
The following physical activities will be required on a day-to-day basis: climbing, stooping, crouching, reaching, walking, pulling, fingering, feeling, hearing, balancing, kneeling, crawling, standing, pushing, lifting, grasping, talking, repetitive motions.  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed are representative, and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions if they are otherwise qualified.

VISUAL/PERCEPTION ACTIVITY:
Administrative, Clerical, Data Entry operators, Inspection, (work at distances close to the eyes).

WORKING CONDITIONS:
 None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)

HUMAN RELATION SKILLS NEEDED:
The ability to communicate effectively with members, staff, and contacts outside of the credit union in a polite, courteous, timely, accurate and efficient manner. Patience in dealing with a difficult member.

INTERNAL TRAINING REQUIREMENTS:
Please refer to the credit union intranet for the internal training requirements for this position.

ANNUAL TRAINING REQUIREMENTS:
Compliance and Regulatory (BSA, OFAC, etc.)
Security Awareness Training
Diversity, Ethics, Sexual Harassment, and Sensitivity