Marketing Content Specialist

About Softeta
Softeta is an IT solutions provider based in Vilnius, Lithuania. With over 90 professionals located across Lithuania and Poland, we support companies in overcoming complex IT challenges through tailor-made software development and data-driven solutions.

Our clients are primarily based in Scandinavia and Central Europe and operate in highly regulated industries such as banking, insurance, and energy. We focus on business-critical projects where quality and reliability are essential, and our teams are known for embedding quickly, taking initiative, and delivering with precision.

The Role
We’re looking for a hands-on, content-focused marketing professional to help us better communicate the value of our work and strengthen engagement with our community, both externally with clients and internally with our teams.

You’ll create compelling, sales-enabling content - from use cases and solution briefs to structured client testimonials and pitch materials. You’ll also support our brand visibility by managing Softeta’s online presence, shaping our voice on platforms like LinkedIn, and sharing stories that reflect the quality of our people and our projects.

This role is ideal for someone who enjoys working across departments, speaking directly with clients, and bringing structure and storytelling into a growing organization. You’ll need to be both thoughtful and action-oriented — someone who turns ideas into output.

Key Responsibilities

• Content creation: Develop use cases, case studies, solution one-pagers, and pitch decks that clearly articulate the value delivered to clients.
• Client and team interviews: Conduct interviews with project teams and clients to illustrate project outcomes, gather testimonials, and identify compelling narratives.
• Build a structured content repository: Set up and maintain a process to collect, organize, and reuse client success stories and testimonials.
• Cross-functional collaboration: Coordinate with technical, sales, and delivery teams to ensure content accuracy and relevance.
• Visual storytelling: Utilize fundamental design skills to guarantee that the content is both informative and visually attractive (e.g., in terms of layout and brand consistency).
• Proactive execution: Take ownership of projects, follow up with stakeholders, and turn insights into high-quality output.
• Community management:
• Help shape Softeta’s voice and presence on platforms like LinkedIn and other relevant industry channels.
• Support internal and employer branding initiatives, share milestones and success stories, and foster a sense of community within the company.
• Engage with partners and clients through thoughtful content and updates that strengthen Softeta’s visibility and credibility.

• Proven experience in content creation, ideally within a B2B tech or consulting environment.
• Strong writing and copywriting skills with the ability to simplify technical topics.
• Familiarity with custom software development or IT solution landscapes.
• Confidence in conducting interviews and synthesizing insights into narrative formats.
• Solid proficiency with basic design tools (e.g., Canva, Figma, PowerPoint) to independently produce visually polished materials.
• Bonus: Advanced design capabilities using tools like Adobe Suite or professional-level Figma.
• A natural feel for tone and engagement on professional platforms like LinkedIn, with a curiosity about community building and storytelling.

• Hybrid work model from Vilnius, with 2–3 office days per week to stay aligned with teams.
• Ownership and visibility — your work will directly support sales, shape our brand, and connect our community.
• Collaborative and open work culture that values initiative and practical outcomes.
• Dedicated training budget for personal and professional development.
• Training budget for professional and personal growth.
• Health insurance.

Salary range - from 3000 EUR to 4000 EUR before taxes.