Marketing Content Specialist

Company Description

Are you passionate about writing and think you could sell ice to an Eskimo?

If you would also like to do it in a company that is a leader in the health sector and its mission is to "make the healthcare experience more human", then keep reading because we are looking for you.

We are expanding our Marketing team and are looking for a Content Marketing Specialist who will report directly to our Lead Generation Manager

About us

MioDottore is part of Docplanner group, in Italy we are 500 people, 60% sales and our headquarters is based in Rome. We are an international company with a global team of 2,700 across offices in Warsaw, Istanbul, Rome, Barcelona, Mexico City, Bogotá, Curitiba, Rio, Munich and Berlin.

Job Description

What will your day-to-day work be like at MioDottore?

• Collaborate with our Lead Generation team, specializing in Inbound Marketing, to create compelling content for our blog dedicated to healthcare professionals.
• Craft inspiring and persuasive texts (blog posts, eBooks, infographics, videos, etc.) to convert doctors into loyal MioDottore customers.
• Promote and distribute content effectively through email campaigns and other marketing tools.
• Analyze the performance of marketing campaigns and articles, making adjustments when needed to maximize their impact and conversion rates.

Qualifications

What we expect from you:

• Versatile in content creation: you are able to adapt an idea into different formats, such as texts, infographics, reports, eBooks, and webinars, with a focus on content for healthcare professionals.
• Solid experience: you have at least 3 years of experience in creating marketing content and are familiar with the specific characteristics of online communication.
• Results-oriented: you meet deadlines without ever compromising the quality of your work.
• Critical thinking and clear communication: you have an open and analytical mind, express your ideas with ease, and make them easy to understand.
• Technical expertise: you are proficient with HubSpot or similar tools for content creation and management.

Additional Information

What we offer

• 💶 Competitive salary adequate to your experience and skills
• 🧾Employment contract CCNL del Commercio 
• 📈 Share options plan after 6 months working with us.
• 👩‍💻50% of smart working
• 🧠 Ifeel, a well-being platform that offers personalised therapy solutions and support 
• 💰Welfare Plan up to euro 1,000
• 🍝Ticket Restaurant - 8 euro/daily 
• 🍻 Free Beer in our office 

Recruitment process:

• First call with Barbara Romano, Talent Acquisition Partner
• First interview with Martina Borzelli, Marketing Specialist Manager 
• Second interview with Camilla Pecetto, Head of Marketing