Marketing Content Specialist

Description

Ready to grow your marketing career and make an impact? Whether you’re early in your career, excited to be part of a new collaborative team, or looking to grow with a global organization, this could be the perfect next step for you.

Position Title: Content Marketing Specialist

Position Location: Uxbridge, MA

Position Type/Schedule: Hybrid, 4 days in office & 1 remote 

Compensation: $68,000 - $78,000 (Compensation depends on skills, knowledge, education, location, and experience)

Position Snapshot: The Content Marketing Specialist helps bring Lenze Americas’ products, solutions, and stories to life through engaging content. This role creates sales tools, playbooks, and marketing materials that support our sales team and help connect with customers. As part of the Marketing team, you’ll collaborate with Sales and Business Development on content and campaigns that build awareness, generate opportunities, and support growth across North America.

About you: You have an energetic personality, a passion for marketing, and an eagerness to learn, grow, and make an impact. You’re creative, curious, and enjoy turning ideas into engaging content that connects with people. You’re organized and detail-oriented, comfortable juggling different priorities, and excited to learn new tools and approaches along the way. You enjoy collaborating with others, bring fresh ideas to the table, and can adapt your communication style to different audiences.

A day in the life:

• Design and execute content marketing strategies aligned with global and local initiatives. 
• Support sales enablement through strong technical and commercial product knowledge 
• Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing, etc.) to drive brand awareness and lead generation. 
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging. 
• Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics. 
• Partner with Digital Marketing Specialist to manage online reputation and social media presence. 
• Translate technical and business information into clear, compelling content. 
• Generate creative ideas to enhance engagement and storytelling. 
• Oversee third-party resources and ensure quality digital assets using Adobe Suite. 
• Develop internal communication materials and best practice guides. 
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact. 
• Maintain brand voice and consistency across all channels. 
• Analyze campaign performance and use data insights to optimize future strategies. 
• Conduct market research and competitor analysis to identify growth opportunities. 

Requirements

•  2+ years of experience in content marketing, product marketing, communications, digital marketing, or a related field. Relevant internships or hands-on project experience are welcome.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred 
• Familiarity with HubSpot or similar marketing automation platforms, content management systems (CMS), and CRM tools is a plus.
• Strong organizational and time-management skills with the ability to manage multiple priorities and meet deadlines. 
• Excellent writing, editing, communication, and interpersonal skills, with an ability to create clear and engaging content. 
• Comfortable collaborating across departments, gathering feedback, and turning ideas into action. 
• Creative and curious thinker who enjoys bringing fresh ideas to the table and solving problems. 
• Strong attention to detail and a willingness to use data and analytics to understand content performance and improve results. 
• Familiarity with Adobe Creative Suite is preferred. 
• Proficiency with Microsoft Office and comfort learning new marketing and project-management tools. 
• Ability to work both independently and as part of a collaborative, cross-functional team. 
• Interest in supporting multichannel marketing campaigns across digital, social, email, web, and other platforms. 
• Experience working with agencies, freelancers, videographers, or other external partners is a plus, but not required. 
• Ability to travel up to 15%, including occasional overnight travel

Perks of being part of our team:

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance 
• FSA, HSA options 
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays 
• Company paid disability & AD&D insurance 
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement 
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment 
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Opportunities to learn, grow, and advance your career

About us: Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology - offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and industrial equipment (pumps/fans). 

A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

Our culture: We’re powered by people. Our culture is built on collaboration, innovation, and respect—where every voice matters, and every idea has the potential to shape the future. We believe in balance, supporting our team with the flexibility and resources they need to thrive both professionally and personally.