The Role
Lead on-ground marketing and youth engagement for the Bhumi Fellowship in Chennai. Responsibilities include acquiring and converting applicants, building partnerships with youth-focused venues, executing weekly offline activations, coordinating branding placements, and reporting on lead sources and conversions. The role requires field work, confident communication, independent execution, and basic digital marketing knowledge.
Summary Generated by Built In
About Bhumi Fellowship:
The Bhumi Fellowship is a two-year, full-time leadership program that places passionate young leaders in government schools across India. Fellows work closely with teachers, students, and communities to bring joyful learning, social-emotional learning (SEL), and systemic change to public education.
This role focuses exclusively on driving visibility, applications, and youth engagement for the Bhumi Fellowship through high-energy on-ground outreach.
About the Role:
We are looking for a Marketing Consultant who can take Bhumi Fellowship to the places where young people actually are - cafés, colleges, youth hangouts, events, co-working spaces, bookstores, gyms, cultural hubs, and collaborate with our Marcomms team to drive applications.
This is a hands-on, action-oriented role.
Key Responsibilities:
- Lead Acquisition & Conversion
Drive verified applications by identifying high-potential candidates through on-ground interactions and ensuring they complete the application journey via tracked QR codes and direct follow-ups. - Strategic Venue Partnerships
Establish a network of active "Youth Touchpoints" (cafés, co-working spaces, and colleges) across Chennai where Bhumi Fellowship branding is prominently displayed and maintained throughout the campaign. - Event & Activation Execution
Orchestrate high-energy offline activations weekly, ranging from pop-up info desks to community meetups, designed to convert passive interest into immediate lead data. - Market Intelligence & Reporting
Deliver weekly performance audits that map offline lead sources to conversion data, providing the Marcomms team with actionable "on-the-street" insights to optimize overall recruitment strategy.
Who We’re Looking For:
- 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles.
- Interest in education, youth leadership, and social impact.
- Comfortable with field work, meeting people, visiting venues, coordinating placements, and being on the move.
- Basic understanding of digital marketing fundamentals (social media,analytics).
- A natural communicator who can pitch the Fellowship confidently to young people.
- Fluent in English; Tamil communication skills are a strong plus.
- Highly organised, proactive, and able to work independently.
What Makes This Role Exciting:
- High ownership and visible impact on Fellowship recruitment.
- A mix of strategy, creativity, and execution.
- Opportunity to experiment with unconventional marketing ideas.
- Direct contribution to transforming public education in India.
Others:
- Location: Chennai
- Engagement Type: Consultant / Project-based
- Duration: 2-3 months (extendable based on performance)
- Start Date: Immediate / As mutually agreed
Skills Required
- 1-2 years of experience in marketing, community marketing, youth marketing, or brand activation roles
- Interest in education, youth leadership, and social impact
- Comfort with field work, meeting people, visiting venues, coordinating placements, and being on the move
- Basic understanding of digital marketing fundamentals, including social media and analytics
- Strong communication skills and ability to confidently pitch the Fellowship to young people
- Fluency in English
- Tamil communication skills
- Highly organized, proactive, and able to work independently
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The Company
What We Do
Bhumi is a youth-driven Indian nonprofit that empowers volunteers to create social impact through education, community development, and civic initiatives. Its programs work with children in low-income schools, shelter homes, and communities, while youth clubs and fellowships develop transformational leadership. The organization also supports environmental, animal welfare, and broader community causes through grassroots volunteering across India.
