Marketing Communications Specialist

About Us:

How many companies can say they’ve been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

Location/Region: This position is located in Dublin, CA.

What’s the role?

As a Marketing Communications Specialist, you get to work with an astonishing team that plays a vital role Zeiss Meditech, Inc Chronic Disease Management Marketing Communications.

The Marketing Communications Specialist is responsible for the development, coordination and implementation of the USA Downstream Marketing Communications programs and campaigns to promote the sale of Carl Zeiss Meditec products and services in the USA. Programs are developed and implemented to assist in achieving USA sales targets and attaining USA marketing objectives as identified by Executive management, Marketing and Sales management and the overall USA marketing plan. Programs include USA product launch activities and integrated campaigns comprised of advertising, media, literature, direct mail, digital communications and trade show activities.  Accountable to produce projects within the overall USA marketing budget. Works with agencies and vendors in the creation of sales aids and direct marketing, and the development and implementation of advertising programs and campaigns. Coordinates media placements as per media schedules.

Sound Interesting? Here’s what you’ll do:

• Collaborates with the USA Marketing department, USA MarCom Manager and Sr. Specialists, advertising agencies and media companies to develop and implement USA sales promotional campaigns and sales support tools and to implement global FoB communications, messaging and product campaigns in the USA market.

• Leverages traditional and digital marketing, trade show participation and direct marketing to develop and execute effective USA sales promotional programs.

• Coordinate and implement marketing communications activities supporting the USA business with responsibility for results in terms of cost, timelines, methods, and performance.

• Work closely with USA Marketing Managers to establish marketing communications objectives. Plan and implement tactics with responsibility to managing expenses to budget, meeting timelines and deadlines, and measuring effectiveness of programs.

• Responsible for coordination of USA marketing communications activities including budget/expenses tracking, agency/vendor coordination, and managing projects to schedule.

• Negotiate competitive project bids and coordinate work with agencies and vendors.

Do you qualify?

• BS degree, preferably Marketing or Communications, preferred.

• Minimum 2 years Marketing/Marketing Communications experience required. Medical device marketing communications experience preferred.

• Proficient with MS Office (Excel, Word and PowerPoint). Desktop publishing a plus.

• Excellent written and verbal communication skills.

• Excellent interpersonal skills. Ability to manage up and across the organization. Must be a team player.

• Excellent organizational skills and able to multi-task under pressure. Must be able to prioritize and handle a variety of projects simultaneously.

• Must be able to work independently and take initiative in problem solving and decision-making.

• Travel may be required to photo / video shoots and exhibitions and events in the USA, approximately 1-5 times per year.

• Evening / nights / weekends may be required in support project and campaign deadlines and in support of exhibitions and events.

We have amazing benefits to support you as an employee at ZEISS!

• Medical

• Vision

• Dental

• 401k Matching

• Employee Assistance Programs

• Vacation and sick pay

• The list goes on!

The hourly pay range for this position is  $37.00 - $46.00.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
  
This position is eligible for a Performance Bonus. 

ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

ZEISS is an EEO/AA/M/F/Disabled Veteran Employer

Your ZEISS Recruiting Team:

Tina Eilerman

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).