Marketing Communications Specialist

Job Status: Full-time

FLSA Status: Exempt

Work Schedule: Managers are expected to work the number of hours required to complete their tasks. Managers are expected to attend weekly, monthly, and quarterly meetings as assigned.

Reports To: Marketing Manager

Amount of Travel Required: Varies

Messina Hof Company Overview:
Established in 1977, Messina Hof was developed from a family owned and operated vineyard and winery in Bryan, Texas. Messina Hof is dedicated to high quality world-class wine production and genuine hospitality in its winery and resort facilities located in Bryan, Fredericksburg, Grapevine, and Richmond, Texas. Messina Hof’s continued dedication to innovation, excellence, and family traditions is exemplified in its premium wines of distinction and landmark wine country destinations. It has also been continuously named the most awarded winery in Texas. Messina Hof is made up of a team of honest and passionate people of character that desire to be part of a rapidly growing company in an exciting and thriving industry.

POSITION SUMMARY
Messina Hof is seeking a Marketing Communications Specialist to help drive customer engagement, wine sales, wine club growth, event attendance, and e-commerce performance through strategic content, digital campaigns, email marketing, social media, website optimization, and data-informed marketing execution.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Essential Functions Statement(s)

• Responsible for adding growth and development to Messina Hof and increase market share.  Assist with all marketing initiatives and activities.
• Manage all copywriting, content, and communications efforts and projects in accordance with winery objectives, company vision, and overall brand standards.
• Maximize effective storytelling through various channels to increase brand awareness, sales, and membership.
• Responsible for internal communication channels, including manager-to-manager follow up, planning and project execution, employee announcements, sales programs and promotions, strategic planning, product updates, accolades, and standard operating procedures.
• Design and create digital messaging, email marketing and e-blasts, drip campaigns, SMS campaigns, etc.
• Design and create messaging for advertising, marketing materials, physical newsletters, displays and point of sale (POS), media scripts, press releases/press alerts, presentations, speeches, labels, etc.
• Oversee company blog, organic social media, and paid social media campaigns to include overall schedule and content management, and analytics review to optimize results.
• Coordinate marketing calendars, content schedules, promotional deadlines, and cross-department communication.
• Liaison with public relations firm to assist with all public relations projects and initiatives, coordinate external relations projects, and send news alerts to appropriate contacts.
• Establish community and industry partnerships and maintain rapport and relationships with clients, vendors, customers, club members, industry partners, media, and other business associates.
• Support maintenance of customer and member databases with emphasis on customer capture, segmentation, and targeting.
• Utilize emerging technologies, such as artificial intelligence (AI) and new programs, to streamline and bolster marketing efforts and overall sales.
• Coordinate asset creation and editing of high-quality, brand-aligned photography and videography material.
• Assist with website management, website development, SEO ranking, and artificial intelligence (AI) optimization.
• Assist with development, expansion, and diversification of digital sales, digital advertising, and overall e-commerce sales channels.
• Assist with company feedback programs, surveys, online reviews, and other feedback methods
• Perform other duties as required including assisting other departments as needed

POSITION QUALIFICATIONS
Competency Statement(s)

• Related degree and/or 3-5 years of experience
• A genuine interest in wine, hospitality, events, food, travel, lifestyle, and a local Texas brand.
• Understand fundamentals of copywriting, content creation, and communications, and how it complements Marketing and how it supports overall Brand building
• Social media knowledge with ability to write, generate and design content and product creative ideas
• Organized, proactive, collaborative, and able to balance creative execution with measurable business goals.
• Able to operate a personal computer and be familiar with a variety of computer programs, including graphic design, desktop publishing, Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Illustrator, Orderport, etc.
• Strong photography and videography capabilities including image capture and editing skills
• Excellent communicator and relationship builder

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to stand, walk and sit. The employee is occasionally required to reach with hands and arms and stoop, kneel, and crouch. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

Messina Hof Wine Cellars, Inc. is an equal opportunity employer and a drug-free workplace.