At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Local Division Manager__
Your role and responsibilities
In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.
The work model for the role is: hybrid
You will be mainly accountable for:
- Design and implement integrated marketing and communication campaigns tailored to local customer needs, market dynamics, and stakeholder expectations. Ensure alignment with global/regional strategies while creating measurable impact at the country level
- Collaborate closely with sales and global marcom to activate product launches, deliver promotional activities, and customer engagement initiatives
- Create and distribute high-quality content that appeals to our target audiences. This includes developing content for press releases, articles, customer stories, etc.
- Manage and optimize local digital channels and social media platforms to ensure consistent brand presence and audience engagement. Plan, coordinate, and execute customer-facing events and industry fairs
- Create and deliver thought leadership communications to position the local leaders and experts according to the communications strategy
- Deliver internal communications that build engagement and support company culture
- Monitor and report on local marketing KPIs, campaign results, and market insights
- Ensure brand consistency and compliance with global communication guidelines
- Act as the main contact for external agencies, partners, and suppliers in the country
Qualifications for the role
7+ years of experience in industrial B2B marketing and communications with proven success in supporting business growth
Solid understanding of B2B/industrial marketing and communications
Direct experience in campaign management, events, content creation, and digital channels
Proficient project management and organizational skills; ability to prioritize and deliver under tight timelines
Proficient in communication, editing, and presentation, both in the Turkish and English
Customer-centric mindset, with the ability to adapt technical information into compelling local messaging
Collaborative individual, able to collaborate across functions and with regional/global colleagues
Dedicated, self-driven, and resourceful — comfortable working without direct reports
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
