Marketing Communications Senior Manager (Public Relations)

Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

The Marketing Communications Senior Manager is an experienced brand communications and public relations expert and content creator. They support the development and implementation of strategic communications for the company’s lines of business, shared services departments, and parent company requirements. This role partners with business leaders to identify broad communication needs, develop message strategies and lead the creation of multi-channel communication campaigns and materials. As a member of Empower's newsroom, this role integrates data, content and PR to grow our business, generate press and write and distribute content to help people transform their financial lives. This role oversees agency relationships and joins forces across all marketing, data and product functions to drive the company’s messaging and earned leads. Key partners include the in-house media, creative, and sales teams. 

What you will do:

• Create and collaborate on communications and PR campaigns that build our brand and drive leads
• Collaborate to create annual communications plans aligned with business initiatives, marketing objectives and broader firm and parent company goals
• Write compelling content, press releases, and thought leadership for our digital and social channels that elevate and differentiate our product and service offerings
• Develop and execute communication plans for companywide business initiatives. This includes writing, editing, and reviewing a range of communications
• Support outbound press pitching efforts and field in-bound media inquiries 
• Serve as a primary contact for agency relationships including PR and SEO partners to optimize content that matters to our audiences
• Develop key messaging and press briefings to support our spokespeople
• Build relationships with influencers, affiliate program leads, and press contacts
• Manage content pipeline: coordination with freelance writers, ensuring timely execution of content calendar
• Be savvy to “trendjacking” opportunities and monitor media trends and news

What you will bring:

• Bachelor’s degree in Journalism, English or Communications, or equivalent experience:

• 7+ years of corporate communications or marketing experience
• Financial services industry knowledge valued but not required
• Leadership and strategic planning skills

What will set you apart:

• Excellent written and verbal communication skills, including an ability to advocate for ideas and influence others
• Knowledge of AP style preferred
• Problem-solving skills and the ability to manage several projects simultaneously
• Must be highly motivated, detail- and deadline-oriented, adaptable, and creative
   

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range

$109,600.00 - $158,950.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer • Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

09-30-2024