Marketing Communications Officer

Role Summary

The Marketing Communications Officer is responsible for developing and executing integrated communication strategies that strengthen Qore's brand, amplify its market presence, support revenue growth, and position the company as a leading fintech infrastructure provider.

The role oversees both digital and offline communications, including social media, content marketing, public relations, corporate communications, thought leadership, events, media engagement, internal communications, brand storytelling, and executive visibility.

The successful candidate will drive consistent and impactful messaging across all channels while leveraging modern AI-powered communication, content creation, analytics, and marketing technologies to improve effectiveness, reach, engagement, and business outcomes. 

Key Responsibilities

Marketing Communications

• Develop and execute comprehensive marketing communication strategies aligned with business objectives.
  
• Create and maintain a unified brand voice across all customer and stakeholder touchpoints.
  
• Drive awareness, consideration, engagement, and advocacy for Qore's products, solutions, and brand.
  
• Translate complex fintech, banking, payments, lending, and embedded finance concepts into compelling and accessible narratives.
  
• Develop annual communication plans, campaign calendars, and messaging frameworks.
  

Digital Communications & Social Media Management

• Lead communication activities across all digital platforms.
  
• Develop and manage content strategies for:
  
• LinkedIn
  
• X (Twitter)
  
• Facebook
  
• Instagram
  
• YouTube
  
• Company website
  
• Blogs
  
• Newsletters
  
• Podcasts
  
• Community platforms
  
• Manage content creation, publishing schedules, audience engagement, and campaign execution.
  
• Monitor brand sentiment and social conversations.
  
• Optimize content performance using data, analytics, and audience insights.
  
• Grow digital communities and strengthen engagement with fintech, banking, and technology audiences.
  

Content Marketing

• Lead development of high-quality content assets including:
  
• Articles
  
• Blogs
  
• Whitepapers
  
• Industry reports
  
• Case studies
  
• Product announcements
  
• Customer success stories
  
• Executive communications
  
• Website content
  
• Video scripts
  
• Webinar materials
  
• Investor and partner communications
  
• Position Qore executives and subject matter experts as thought leaders within the fintech ecosystem.
  
• Collaborate with product, engineering, sales, and leadership teams to create impactful content.
  

Public Relations & Media Management

• Develop and maintain relationships with journalists, media organizations, analysts, influencers, and ecosystem stakeholders.
  
• Draft and distribute press releases, media statements, and corporate announcements.
  
• Manage media interviews, speaking opportunities, and industry recognition programs.
  
• Monitor media coverage and drive positive brand visibility.
  
• Support crisis communications and reputation management initiatives when required.
  

Events, Partnerships & Offline Communications

• Lead communication efforts for:
  
• Industry conferences
  
• Trade shows
  
• Customer events
  
• Executive roundtables
  
• Product launches
  
• Webinars
  
• Partner events
  
• Community engagement initiatives
  
• Coordinate event messaging, promotional materials, presentations, and post-event communications.
  
• Ensure consistent branding and messaging across all physical and digital touchpoints.
  

Corporate & Internal Communications

• Support internal communication strategies that strengthen culture, engagement, and organizational alignment.
  
• Develop communications and company-wide announcements.
  
• Drive employee advocacy and employer branding initiatives.
  
• Collaborate with People & Culture teams on employee engagement campaigns.
  

AI-Native Marketing & Communications

• Champion AI-first communication and content creation practices.
  
• Drive adoption of AI tools to improve communication efficiency, creativity, personalization, and campaign effectiveness.
  
• Utilize AI for:
  
• Content generation
  
• Content optimization
  
• Social media management
  
• Audience segmentation
  
• Campaign planning
  
• Media monitoring
  
• Market intelligence
  
• SEO optimization
  
• Sentiment analysis
  
• Communication analytics
  
• Video and visual content creation
  
• Research and competitive intelligence
  
• Ensure responsible, ethical, and brand-safe use of AI technologies.
  
• Establish best practices for AI-assisted communication workflows.
  

Brand Management

• Serve as a custodian of the Qore brand.
  
• Maintain consistency in brand identity, messaging, tone, and visual standards.
  
• Ensure all communications align with organizational values and strategic objectives.
  
• Continuously strengthen brand equity across markets.
  

Performance Analytics & Reporting

• Track and analyze communication effectiveness across all channels.
  
• Measure campaign performance and engagement metrics.
  
• Generate actionable insights and recommendations.
  
• Develop executive dashboards and communication performance reports.
  
• Continuously improve communication strategies based on data and market intelligence.
  

Required Qualifications

Education

• BSc in Marketing, Mass Communication, Public Relations, Journalism, Communications, Business Administration, or a related field.
  
• MSc in a related field will be an added advantage.
  

Experience

• 2+ years of experience in marketing communications, corporate communications, brand management, public relations, or content marketing.
  
• Experience within fintech, financial services, technology, SaaS, digital banking, payments, or related industries is strongly preferred.
  
• Demonstrated success managing both digital and offline communication channels.
  
• Experience leading high-impact communication campaigns and brand-building initiatives.
  

Technical & Professional Skills

Marketing Communications

Strong expertise in:

• Integrated Marketing Communications (IMC)
  
• Brand Management
  
• Corporate Communications
  
• Public Relations
  
• Media Relations
  
• Executive Communications
  
• Content Strategy
  
• Storytelling
  
• Social Media Marketing
  
• Community Management
  
• Event Communications
  
• Crisis Communications
  

Digital Marketing

Experience with:

• Social media management platforms
  
• SEO and content optimization
  
• Email marketing platforms
  
• Marketing automation systems
  
• CRM tools
  
• Web analytics tools
  
• Campaign performance reporting
  

AI Tools & Communication Technologies

Practical experience using AI tools and frameworks for communication, marketing, and content creation.

Preferred experience with:

• ChatGPT
  
• Claude
  
• Gemini
  
• Microsoft Copilot
  
• Perplexity
  
• Jasper
  
• Copy.ai
  
• Grammarly AI
  
• Notion AI
  
• Canva AI
  
• Midjourney
  
• DALL·E
  
• Synthesia
  
• Descript
  
• Runway
  
• HubSpot AI
  
• AI-powered social listening platforms
  
• AI-driven analytics and campaign optimization tools
  

Candidates should demonstrate measurable examples of leveraging AI to improve content quality, communication efficiency, audience engagement, campaign performance, or brand visibility.

Competencies

• Strategic Thinking
  
• Exceptional Written and Verbal Communication
  
• Brand Stewardship
  
• Storytelling Excellence
  
• Creativity and Innovation
  
• Stakeholder Management
  
• Media Relationship Management
  
• Commercial Awareness
  
• Project Management
  
• Data-Driven Decision Making
  
• Influence and Collaboration
  
• AI Adoption