Marketing & Communications Manager

Description

The Marketing and Communications Manager is integral to the mission of Assist America, Inc. by developing and implementing a cohesive and comprehensive communications and marketing strategy for two distinct product lines – Assist America and Global Travel Plus. The incumbent will play a crucial role in raising awareness of the organization’s history, services, core values, and unique market differentiators to our stakeholders. This position is suited for an individual with a creative mindset, who demonstrates a strong commitment to their work and an aptitude for generating innovative ideas. A key factor for success in this role is the ability and willingness to take full ownership of the management of marketing personnel and budget.    

This role functions at both strategic and tactical levels, responsible for developing and continuously monitoring a comprehensive marketing plan that aligns with the organization's mission, goals, and objectives. The individual in this position oversees and manages all aspects of corporate communications, both internal and external, including branding, public relations, development and oversight of marketing materials, social media management, and website content.

Requirements

• Bachelor’s degree in marketing, communications or commensurate experience.
• Experience in managerial and/or team lead capacity overseeing both human and financial resources.
• Ability to organize and prioritize competing priorities.
• Innovative, creative thinker, and idea generator. 
• Strong communication, presentation, content writing, and storytelling abilities.
• Globally conscious, ensuring communications reach the desired audience.  
• Commanding knowledge of software including Adobe Creative Cloud with emphasis on InDesign, Premier Pro, Photoshop,  illustrator, Acrobat, and Audition as well as additional tools including WordPress, Affinity Designer, Capcut, Hootsuite, and Zoho.
• Proficiency in Microsoft products including Teams, Word, PowerPoint, Planner, SharePoint and Excel.
• Experience managing social media content platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Experience in website content management including SEO and knowledge of SEM for marketing Global Travel Plus direct-to-consumer.      
• Positive attitude and willing to work autonomously in coordination with internal and external stakeholders. 
• Knowledge and experience working with media outlets.