Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.
Job Description
Job Description
- Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across all channels.
- Oversee and manage the brand’s communications, ensuring consistency in messaging and positioning across all digital, print, and media platforms.
- Develop creative campaigns and initiatives to promote Anantara Desaru Coast's luxury offerings, services, and unique experiences, focusing on key target markets.
- Collaborate with regional and global teams to align marketing activities and leverage global initiatives while adapting them for local relevance.
- Manage public relations efforts, working with media outlets, influencers, and key industry stakeholders to enhance brand reputation and visibility.
- Lead and develop a high-performing team of marketing and communications professionals.
- Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions and ensure Anantara remains a leader in the luxury hotel sector.
- Oversee budget planning, allocation, and performance reporting for all marketing and communications activities.
- Build and maintain strong relationships with external agencies, partners, and vendors to ensure the successful execution of marketing initiatives.
Qualifications
• Bachelor Degree in marketing, marketing communication or any related field
• At least 5 years experience in PR & marketing communication
• Experienced in writing and editing proposals and publications.
• Strong (written and verbal) communications skills.
• Excellent English skills.
• Ability to meet deadlines
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What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
