Marketing Communications Manager (Thought Leadership)

Job Summary:

The Marketing Communications Manager will focus on creating, managing, and promoting our thought leadership content, including research reports, podcasts, blogs, and videos. This role involves driving our editorial calendar, recruiting and cultivating contributors, and ensuring the effective use of content to engage customers and prospects, ultimately driving sales and customer growth. 

Key Responsibilities

• Content Development: Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos. Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.  
• Editorial Calendar: Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
• Contributor Recruitment: Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.  
• Internal Engagement: Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions. 
• Content Promotion: Work with the marketing team to promote content through various channels, including social media, email campaigns, and events. 
• Analytics and Reporting: Track and analyze the performance of thought leadership content to measure its impact and inform future strategies. 
• Industry Trends: Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful. 
• Rapid Response: Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.

Basic Qualifications

• Bachelor's degree in a relevant field with 5+ years of proven experience in managing thought leadership content and/or public relations. 
• Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.  
• Excellent organizational and project management skills. 
• Strong writing, editing, and proofreading skills. 
• Ability to work independently and as part of a team. 
• Experience in a global organization, with a global perspective. 

Preferred Qualifications

• Bachelor’s or Master’s degree in PR, communications, or marketing.
• Experience in strategic planning and execution of large-scale campaigns.
• Proven track record in managing cross-functional teams and leading global initiatives.
• Excellent analytical skills and experience with data-driven decision making.
• Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.  
• Established network within the tech, cybersecurity, or financial technology sectors.
• Proactive approach to learning and staying updated with industry best practices.
• Certifications in digital marketing, content marketing, or public relations are a plus.
• Experience with content management systems (Bynder, Drupal, SharePoint, etc.).undefined 

Compensation Range:

The anticipated starting base pay for this position is: $110,001-$161,335 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company’s discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact [email protected].

Recruiter:

Richa Srivastava

[email protected]