Marketing Communications Manager (Must Reside in Mississippi)

Job Summary:

The Marketing Communications Manager is responsible for developing, implementing and managing comprehensive and integrated marketing communications programs. The scope of these programs will include public relations, social media, advertising, pre-member/sales materials, member communications, provider communications and web content.

Essential Functions:

• Develop, implement, and create content for marketing plans, public relations and advertising campaigns for assigned market/product
• Oversee the creation and implementation of messaging, content and design of materials/information to support sales, community and key audience education efforts
• Maintain current knowledge of all regulatory/compliance marketing guidelines for designated product lines and ensure all regulatory and accreditation requirements that govern insurance advertising and communications across assigned market and products are met 
• Ensure adherence to company and state media/communications policies and requirements
• Responsible for identifying new story opportunities to position CareSource with media outlets and build brand awareness with target audiences
• Develop and manage content for media and external audiences, including news stories, news releases, social content and other communications
• Partner with CareSource media team to respond to media inquiries in a timely and appropriate manner
• Train, prepare, and support company spokespeople for media interviews
• Provide support during crisis situations with strategic communications
• Monitor daily local, regional and national news coverage about CareSource, health care, and related topics
• Manage the assigned market/product brand implementation and provide recommendations to business owners for optimization (i.e. web content, advertising campaigns, external communications
• Manage agencies in markets to support company initiatives
• Ensure communications and advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brand
• Establish metrics and monitor communication plan execution; provide ongoing feedback and recommendations for improvements
• Ensure all printed and digital pre-member and member materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirements
• Develop schedules and timelines for assigned product lines and ensure all communications, advertising, sales and member materials are launched on schedule
• Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals
• Utilizing consultative methods, develop and maintain relationships with key internal stakeholders
• Perform any other job duties as requested

Education and Experience:

• Bachelor’s degree or equivalent in Marketing, Public Relations, Journalism, Communications, or related field or equivalent years of relevant work experience is required
• Minimum of seven (7) years of experience in marketing/communications is required; healthcare marketing and communications experience is preferred
• Three (3) years of professional writing experience required

Competencies, Knowledge and Skills:

• Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment
• Intermediate to advanced proficiency in Microsoft Office including Word, Excel and PowerPoint
• Strong project management and process skills
• Excellent critical thinking and problem solving skills with strong attention to detail
• Exceptional oral, written and interpersonal communication skills
• Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred
• Ability to work independently and with diverse teams in a matrix environment
• Team and customer oriented
• Ability to work within tight timeframes and meet strict deadlines
• Ability to drive multiple projects simultaneously

Licensure and Certification:

• None

Working Conditions:

• General office environment; may be required to sit or stand for extended periods of time

Compensation Range:

$73,260.00 - $117,180.00

CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type (hourly/salary):

Salary

Organization Level Competencies

• Create an Inclusive Environment

• Cultivate Partnerships

• Develop Self and Others

• Drive Execution

• Influence Others

• Pursue Personal Excellence

• Understand the Business

TrueCare is a Mississippi non-profit, provider-sponsored health plan formed by a coalition of Mississippi hospitals and health systems throughout the state and supported by CareSource’s national leadership in quality and operational excellence. TrueCare offers locally based provider services through provider engagement representatives and customer care. Our sole mission is to improve the health of Mississippians by leveraging local physician experience to inform decision-making, aligning incentives, using data more effectively, and reducing friction between the delivery and financing of health care. By doing so, TrueCare will change the way health care is delivered in Mississippi.

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.