Marketing Channel Strategist - Next Best Action

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At Regions, the Marketing Channel Strategist acts as an advocate for marketing to the channels as it relates to centralized decisioning. This position gathers, consolidates, and provides input/direction on business needs, program requirements, and marketing strategies to the Decisioning Program leadership team.

Primary Responsibilities

• Grows and evolves in understanding of channels and channel business objectives and serves as partner and advocate
• Assists in the development of channel strategies and marketing tactics, including one-to-one personalization and customer journeys
• Partners and effectively collaborates with key program stakeholders (Marketing, Marketing Technology) and channel constituents (Channel Owner, Channel Leads, Channel Subject Matter Experts) in identification, documentation and implementation of key Decisioning Program capabilities and marketing strategies into channels (including but not limited to channels, teller, interactive voice response, contact center, platform, automated teller machines/video teller machines, digital, and emerging channels)
• Articulates and advocates for Decisioning Program development needs and works with partners to ensure implementation and communication plans are in place for capabilities and strategies
• Assists in regular reviews and solicitation of feedback on the customer and banker experience with the Decisioning Program
• Reviews, prioritizes, and recommends features, functions, and process improvement needs to Decisioning Program leadership team on behalf of the channels
• Assists in the development of requirements, dependencies, and operational needs of all relevant roles, functions, and capabilities within channels
• Grows and evolves in understanding of Marketing performance and analytics and adapt channel marketing strategies based on performance metrics
• Assists in the definition, implementation, and delivery of Decisioning Program success metrics and insights on behalf of the channels; tracks performance against goals and budget
• Assists in development of test-and-learn strategies as appropriate to test new opportunities or to evaluate value of marketing strategies

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in a related field
• Five (5) years of experience in marketing, banking or sales
• Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies

Preferences

• Master of Business Administration (MBA) or relevant Post Graduate Degree

Skills and Competencies

• Ability to consume, synthesize, and present key data-driven insights related to outcomes of marketing technology initiatives
• Ability to develop plans which are data and research driven, founded in strong assumptions, and which have a positive return on investment
• Ability to research, analyze data, and derive facts
• Extensive planning skills: ability to manage multiple initiatives, planning the details while seeing, and working toward the big picture
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

• Facilitates intake, assessment, and implementation planning for new decisioning, personalization, and customer engagement capabilities, ensuring alignment with business objectives, channel needs, and platform capacity.
• Applies a systems-thinking approach to identify cross-channel impacts, dependencies, and optimization opportunities across customer experiences, business processes, and enabling technologies.
• Drives stakeholder alignment by evaluating tradeoffs, resolving ambiguities, and communicating recommendations to support effective delivery of decisioning program priorities.

Additional Preferred Skills and Competencies

• Experience working with next-best-action, personalization, customer decisioning, or journey orchestration platforms such as Pega, Adobe Experience Manager, Salesforce Marketing Cloud/Journey Builder, or similar technologies.
• Strong understanding of customer journey management, including audience segmentation, channel strategy, message sequencing, and cross-channel campaign execution.
• Proven ability to bridge marketing strategy and technical implementation, effectively partnering with developers, technology teams, data analysts, and business stakeholders.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.