Marketing / Category Manager

Posted 13 Days Ago
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West Brighton, New York, NY
77K-105K Annually
Mid level
Manufacturing
The Role
The Marketing/Category Manager will commercialize the Goldwell brand in the US, focusing on strategic planning for product launches, collaborating cross-functionally, leading brand asset deployments, managing forecasts, and ensuring pricing goals are met.
Summary Generated by Built In

The role:

Reporting to our US Marketing Director, you will commercialize the Goldwell brand inclusive of all sub-brands. Having a focused expert in hair color, you will ensure the US is delivering a comprehensive plan to meet sales goals.

You will work with internal departments to ensure a consistent message is delivered throughout the organization.

You will be a combination of brand marketing and category management.

At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match, etc.), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $77,000 - $105,000. We also offer a hybrid working environment.


What you will do:

  • Lead US strategy with regional team to develop US specific star and tactical launch plans for Goldwell inclusive of Topchic, Colorance, Light Dimensions, Elumen , Mens Reshade, Style Sign and Systems.
  • Collaborate with US Channel Marketing Manager to launch NPD and Period Projects with relevant promotions & established processes for full service, store, and e-commerce.
  • Lead execution for brand asset deployments including literature, price lists and merchandising pieces.
  • Work cross-functionally with Regional Marketing Team, Communications, Finance, Demand Planning to ensure pricing is maintained.
  • Manage forecasts for new programs for US market while ensuring pricing goals are met.
  • Work with US Marketing Analyst to maintain changes in inventory to ensure the least amount of exposure for the organization.

What you will need:

  • Bachelor’s Degree in marketing, business administration, or a related field.
  • 3 or more years of experience in marketing roles, particularly in product marketing, brand management, or category management.
  • Experience specifically in category management or product category role, including understanding market trends, consumer behavior, and competitive analysis.


How we work: Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and new ideas.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).

Kao USA is an equal opportunity employer, including veterans and the disabled.

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Top Skills

,
The Company
HQ: Cincinnati, Ohio
3,694 Employees
On-site Workplace

What We Do

Ever since the company's founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, we are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries. With more than 33,000 employees, our mission is to enrich the lives of people globally and contribute to the sustainability of the world.

In the regions of Americas, Europe, Middle East and Africa (EMEA), we focus on our Beauty Care business with premium brands in three business sectors: Consumer, Salon and Cosmetics.

Our Business Sector represents skin and hair care brands that are recognized worldwide for their innovation and quality, such as Jergens, Curél, Bioré, Guhl, and John Frieda.

Our Salon Business Sector is committed to unleashing the creativity of stylists around the globe. With our industry leading brands Goldwell, KMS and Oribe, stylists have everything in their hands to create beautiful show-stopping hair representative of the individuality of their clients.

Our London-based boutique brand, Molton Brown, offers luxury beauty products found only in our exclusive Molton Brown stores, high-end department stores and travel retail, as well as five-star hotels around the world.

All three business sectors are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do.

This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have opportunity to help us make life beautiful

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