Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Job Scope:
GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department.
Reporting to: Associate Director, Marketing Campaigns
Location: Remote- United States
The estimated salary range is $100,000 - $130,000, based on experience level.
Key Responsibilities:
- Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
- Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
- Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
- Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
- Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
- Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
- Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Qualifications:
- Bachelor’s degree or above; educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline is highly preferred.
- 7+ years of professional experience, including at least 3+ years of experience in marketing campaign strategy, planning, and execution.
- Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries is highly preferred.
- Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies.
- Experience planning and executing large-scale online and offline marketing campaigns, programs, and events is preferred.
- Strong market insight, analytical skills, and strategic thinking capabilities.
- Excellent organizational, coordination, and communication skills, with the ability to collaborate effectively with cross-functional stakeholders, including product managers, regional managers, and media & connection team, to maximize campaign effectiveness.
- Ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
- Fluent spoken and written English, with excellent reading, writing, and presentation skills.
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Benefits:
Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
Skills Required
- Bachelor's degree or above
- 5+ years of work experience
- 2+ years in marketing campaign strategy and execution
- Experience in biomedical/biotechnology industry
- Familiarity with marketing campaign planning and analysis
- Experience in planning large-scale online/offline activities
- Strong market insight and analytical ability
- Fluent spoken English and excellent writing skills
GenScript Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GenScript and has not been reviewed or approved by GenScript.
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Healthcare Strength — Feedback suggests medical coverage is solid, with mentions of comprehensive health plans and employer HSA support in some options. Company communications also emphasize robust health benefits alongside wellbeing and training initiatives.
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Leave & Time Off Breadth — Feedback suggests a range of paid time off types, including vacation, sick time, company holidays, and additional leave categories. Some roles reference flexible vacation arrangements that broaden usable time off.
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Retirement Support — Feedback suggests retirement offerings include a 401(k) with company match in certain postings. This provides a longer-term savings component within total rewards.
GenScript Insights
What We Do
Founded in 2002 and listed on the Hong Kong Stock Exchange in 2015, GenScript has an established global presence across Greater China, North America, the EU, and Asia Pacific. Today, over 300,000 customers from over 160 countries and regions worldwide have used GenScript’s premier, convenient, and reliable products and services. GenScript currently has over 5,000 employees globally, 33% holding master’s and/or Ph.D. degrees. In addition, GenScript has a number of leading commercial technologies developed in the fields of synthetic biology, immunotherapy, antibody design, chemical synthesis, and bioinformatics, including more than 100 patents and over 270 patent applications. As of June 2022, GenScript's products and services have been cited by 74,700 scientific papers worldwide. GenScript is committed to striving toward its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
