Marketing Campaign Strategist - Expansion

Description

Sprout Social is looking to hire a Marketing Campaign Strategist - Expansion to join the Marketing team. This role will report to the Senior Manager, Marketing Campaigns - Expansion.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. At Sprout, we want you to do your best work, be creative, take risks and make mistakes.

What you’ll do

• Create customer campaigns, webinars, and growth motions with the goal of driving expansion (upsell and cross-sell) for existing customers. 
• Lead the execution of quarterly product launch campaigns, defining email strategies, distribution plans, and tactical requirements that align with the overall expansion strategy.
• Oversee project planning for customer expansion campaigns, setting clear timelines, deliverables, and resource allocations to ensure smooth execution across multiple teams.
• Measure progress against growth and pipeline targets for key customer expansion campaigns, and make data-driven adjustments to optimize performance.
• Build strong relationships and collaborate with key stakeholders, including teams in Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success, and Growth.
• Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve campaign goals.

What you’ll bring

We are looking for a passionate and creative collaborator who can effectively strategize and execute on campaigns that expand our existing customer base. If you thrive in a collaborative, dynamic environment and have a passion for creativity and impact, you might be a fit for this role. 

The minimum qualifications for this role include:

• 5+ years of relevant marketing experience, including at least 2+ years in Integrated Campaigns, Demand Generation, Customer Marketing, or Marketing Program Management roles
• 2+ years of experience developing and executing cross-functional marketing campaigns or projects from start to finish
• Experience planning and executing webinar programs
• Experience with standalone and evergreen email marketing campaigns
• Strong background in marketing project planning across multiple teams

Preferred qualifications for this role include:

• Experience in customer expansion campaigns, including cross-sell and upsell initiatives
• Familiarity with tools like Asana, Zoom Webinars, Salesforce, Marketo, and Pendo
• Experience with data analysis, reporting, and marketing analytics
• Previous experience in B2B SaaS marketing

How you’ll grow

Within 1 month, you’ll plant your roots, as you:

• Participate in Sprout’s new hire onboarding program, including an introduction to our product and an overview of the company’s vision, strategy, and values.
• Collaborate with your manager to set initial priorities and understand the expectations for your role.
• Get to know your team members and understand how our global, integrated campaign strategy ladders aligns with the marketing organization’s goals. 
• Learn about our marketing strategy, OKRs, Ideal Customer Profile and personas.
• Start participating in weekly stand-ups, team meetings and marketing rituals. 

Within 3 months, you’ll start hitting your stride as you:

• Plan and execute your first expansion campaign—our quarterly product launch webinar series—while gaining hands-on experience with processes and key stakeholders.
• Develop an understanding of Sprout’s customers and communications channels, recognizing current practices and areas for growth.
• Gain familiarity with Sprout’s brand guidelines to effectively create customer communications and campaigns.
• Report on expansion campaigns and review historical data.
• Build relationships with key teams including Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales and Customer Success.

Within 6 months, you’ll be making a clear impact as you:

• Lead the execution of product launch campaigns and other expansion campaigns, working closely with Product Marketing, Brand Creative, and other teams.
• Manage customer expansion webinars, establishing timelines, deliverables, and resource allocation to ensure seamless execution across multiple teams.
• Present campaign reporting and insight to stakeholders, including suggestions for improving expansion efforts.
• Identify areas for improving campaign ideation and planning, and provide constructive feedback to improve team collaboration.

Within 12 months, you’ll have established yourself in the role, as you:

• Test, fail, learn, and apply new tactics and operational processes to grow your impact.
• Contribute to quarterly and annual planning discussions, providing input on how expansion programs can align with broader marketing goals.
• Communicate the results and impact of customer expansion initiatives, and suggest strategies for continued growth.

Note: The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $60,000 - $90,000 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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