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Protective has helped people achieve protection and security in their lives for over 117 years.
The Role
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
Description:
The Campaign Strategist is responsible for developing campaign strategies for all retail divisions and the enterprise. They collaborate closely with Brand and Line of Business (LoB) Marketers to prioritize initiatives and create strategy briefs that clearly outline campaign objectives as well as the customer and distributor journey. The Campaign Strategist also establishes comprehensive marketing plans, which include deliverables, testing methods, target audiences, key performance indicators (KPIs), budget considerations, important deadlines, and metrics for performance monitoring to achieve market goals.
***This role will be titled "Sr. Associate, Marketing Campaign Planning" within our organization.***
Responsibilities
- Plan and develop marketing campaigns in alignment with Brand and LoB strategy
- Define campaign brief and timelines and works to prioritize campaigns in line with marketing plan and roadmap
- Define campaign KPIs and testing strategies
- Analyze campaign performance and suggests optimizations
- Submits campaign strategy plans to work management platform (WorkFront)
- Coordinates with the Brand and LoB marketers to review the status of the ongoing campaigns
- A deep understanding of marketing principles
- Ability to understand and apply market research and analysis
- Knowledge of how to create, curate, and distribute valuable content to attract and engage target audiences
- Familiarity with content strategies, SEO, content management systems, and the marketing tech stack
- Understanding of brand management to ensure that marketing campaigns align with the identify and values
- Ability to think outside of the box, generate innovative ideas and create engaging stories
- Understanding of developing and optimizing campaigns to deliver leads and sales generation
- Ability to align sales enablement deliverables against campaign strategy to deliver on Marketing Strategy and business objectives
- Effective project management skills to oversee the execution of marketing campaigns
- Ability to collaborate effectively with functional team members
- Proficiency in digital marketing tools and platforms
Knowledge, Skills, Attributes
Qualifications/Education
- Bachelor's degree in marketing, communications or related field
- Minimum 5 years of marketing/advertising experience
- Proficiency with Microsoft Office products
- High level of vision, creativity and ingenuity
- Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment
- Enjoy solving process and architecture challenges
- Works well under pressure and tight deadlines
- Detail oriented
- Professionally curious--desires to learn more about the business and grow in knowledge and capability within the organization and industry; asks why
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
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The Company
What We Do
Protective Life Corporation (Protective) provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. Protective traces its roots to its flagship company founded in 1907, Protective Life Insurance Company. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing — for its employees, distributors and, most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees work across the United States. As of June 30, 2020, Protective had assets of approximately $123 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings,
